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BMW 5 SERIES TOURING
"If a vehicle doesn't look dynamic how are we supposed to believe that it drives dynamically? You have to be able to both see and feel its character." Adrian van Hooydonk, Head of BMW Group Design. This was the driving force behind the design of the BMW 5 Series Touring.
And also the driving force behind the design awards for the vehicle in 2011: the Red Dot Design Award “Best of the Best” and Gold in the iF Design Award.
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AUTOMOTIVE BRAND CONTEST
The Automotive Brand Contest is an international design competition for automobile brands organized by the German Design Council.
The success of BMW in this competition is more than impressive: in 2011, the winners were SESTOSENSO by Paul Cocksedge, BMW 328 Hommage and BMW 6 Series Coupé. A year later, the prize went to the BMW i8 Concept Spyder (Design and Innovation of the Year), the BMW Zagato Coupé (image film), the BMW Design Studio Live (Event) and the design of BMW 3 Series and BMW 6 Series Gran Coupé. Furthermore the BMW Design team was awarded as team of the year.
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BMW 328 HOMMAGE
In honour of the 75th birthday of the two-seater BMW 328, the BMW Design team presented the BMW 328 Hommage.
The car is made of visible carbon fibre as reminiscence of the lightweight construction competence of BMW and the art of engineering of the original BMW 328.
Just like the successful sports car of the 1930s, the modern interpretation also has winning genes:
In 2011, the BMW 328 Hommage triumphed in the Automotive Brand Contest.
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BMW 5 SERIES GRAN TURISMO
BMW 5 SERIES GRAN TURISMO
The BMW 5 Series Gran Turismo never fails to make a lasting first impression. The elongated bonnet, long wheelbase, coupé-like, descending roofline and distinctive rear all accentuate the car's dynamic flair.
This contemporary interpretation of classic Gran Turismo tradition also made an impression in the Red Dot Design Award with a Honorable Mention in 2010.
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BMW ZAGATO COUPÉ
In 2012, the time-honoured Milanese coachbuilder Zagato and BMW presented the result of an inspiring collaboration:
the BMW Zagato Coupé, a hand-crafted masterpiece for automotive enthusiasts.
Another masterstroke: the accompanying image film which won first prize in the Automotive Brand Contest in 2012.
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BMW 6 SERIES COUPÉ
With its distinct elegance, striking contours and muscular bonnet, the BMW 6 Series Coupé appears both athletic and emotional.
The medals haul of this caris just as impressive: 2011 was crowned by triumphs in the Automotive Brand Contest and the Good Design Award, with the success repeated a year later in the iF Design Award and Red Dot Design Award.
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iF DESIGN AWARD
The iF (Industrie Forum Design e.V.) Design Award is one of the world's leading design competitions.
In 2011 BMW won with the all new BMW 5 Series Sedan, topped only by Gold for the stunning BMW 5 Series Touring. In 2012 it was Gold for the BMW 6 Series Coupé. Also the BMW 1 Series, the BMW 6 Series Convertible and the
BMW 1 Series M Coupé were awarded in that year.
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GERMAN DESIGN AWARD
The German Design Award is the premium prize of the German Design Council, which is one of the world's leading design-competence centres.
To date, BMW has won the German Design Award once, in the form of a Silver medal for the BMW 5 Series Sedan in 2011.
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BMW 1 SERIES M COUPÉ
The BMW 1 Series M Coupé exudes a dynamic presence − whichever way you look at it. From the mighty air inlets on the low front apron, via the strongly contoured side sections with their powerfully flared wing extensions, M wing mirrors and the typical M side air vents, through to the spoiler lip and respect-commanding twin tailpipes on either side.
This uncompromising design was rewarded with the iF Design Award in 2012.
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RED DOT DESIGN AWARD
The Red Dot Design Award is one of the largest and one of the most prestigious design competitions in the world. In recent years, BMW has enjoyed numerous successes: In 2010 with the BMW 5 Series Sedan and the BMW X1, a year later with the BMW 5 Series Touring (“Best of the Best”) and the BMW 6 Series Convertible. Then, in 2012, BMW struck four times, with prizes for the BMW 6 Series Coupé, the BMW 1 Series M Coupé, the BMW 6 Series Gran Coupé and the BMW M5. There have also been three Honorable Mentions, 2010 for the BMW 5 Series Gran Turismo, 2011 for the BMW X3 and 2012 for the BMW 3 Series Sedan.
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BMW 5 SERIES SEDAN
With the BMW 5 Series Sedan, the designers’ idea was to express dynamism, using distinctive and elegant lines.
The design recorded two notable award successes − in 2011 in the iF Design Award and in 2012 in the German Design Award (Silver).
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BMW 1 SERIES
The BMW 1 Series interprets the characteristic design of the BMW automobiles in a young and spontaneous manner. Dynamics find its most modern form: authentic, lively and full of energy. Energy that you can sense even at the first glance.
This energy was also detected by the Good Design Award jury members: The BMW 1 Series won the prize in 2011 and a year later took Gold in the same competition.
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BMW DESIGN TEAM
For decades BMW Design forms the appearance of mobility. The designers of the BMW Design team feel honoured to receive numerous of international awards for their work. One of the most prestigious is the title “Team of the Year” awarded by the Automotive Brand Contest in 2012.
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GREEN GOOD DESIGN AWARD
The GREEN GOOD DESIGN Award forms part of the world's oldest design prize, the international GOOD DESIGN Award. This special award focuses on contemporary design and its sustainability credentials.
In this way, BMW has been acknowledged several times for its forward-looking car design: In 2010 for the BMW Vision EfficientDynamics and in 2012 for the BMW i3 Concept and the BMW i8 Concept.
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GOOD DESIGN AWARD
Founded in 1950, the Good Design Award is one of the most prestigious and most traditional design prizes in the world.
In recent years, BMW has received it on several occasions:
in 2011 for the BMW 5 Series Sedan, in 2011 for the
BMW 6 Series Convertible, the BMW 6 Series Coupé, the BMW 1 Series and the BMW ActiveE.
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BMW VISION EFFICIENT DYNAMICS
BMW VISION EFFICIENT DYNAMICS
Lightweight construction, optimised aerodynamics and innovative drive concept make the BMW Vision EfficientDynamics a genuine super-sports car. Consumption, however, remains at the level of a compact car.
This combination of aesthetics and fuel efficiency was rewarded with the Green Good Design Award in 2010.
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BMW 6 SERIES CONVERTIBLE
The flat, extended car body and the broad rear add power and character to the BMW 6 Series Convertible. At the same time generous areas disappear in the flow of lively power lines creating an elegant interplay between light and shadow.
This design was a three-time prize-winner within just two years: in 2011, it took the Red Dot Design Award and the Good Design Award, followed a year later by the iF Design Award.
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SESTOSENSO −
by
Paul Cocksedge
SESTOSENSO − A luminary apparition
by Paul Cocksedge
Inspired by the full-LED headlights of the
BMW 6 Series Coupé, the light designer Paul Cocksedge reinterpreted the theme of ‘light’ with ‘SESTOSENSO’. His mystic light installation places the focus on the magic of this technology innovation.
In 2011, the light continued to shine − with victory in the Automotive Brand Contest.
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BMW X1
The BMW X1 is both athletic and elegant in equal measure. Rising lateral lines, a long wheelbase and short overhangs guarantee the dynamic shape that is typical of all BMW models − with its characteristic SAV proportions ensuring an impressive air of authority.
This athletic figure also attracted the attention of design experts: In 2010, the BMW X1 won the Red Dot Design Award.
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BMW i8 CONCEPT
The BMW i8 Concept is the sustainable sports car of tomorrow that has become reality today. Its exciting contours and distinctive silhouette send out a clear message: the thrilling three-litre car of the future combines driving pleasure and sense of responsibility.
This mixture of high design quality and sustainable concept earned the BMW i8 Concept the Green Good Design Award in 2011.
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BMW M5
The first encounter with a BMW M5 is something special. Its poised silhouette is instantly alluring, the wide air inlets in the front apron and the eye-catching side sills encourage you to get in and start the engine − in a dynamic sports car that also doubles as an elegant sedan.
It was this dynamic elegance that helped the BMW M5 to capture the Red Dot Design Award in 2012.
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BMW X3
The all new BMW X3 should get a powerful and dramatic vibrancy with interplay of light and shadow emphasizing the form and definition on the surface with new bold X-ness.
He succeeded not only in this respect, but also managed to gain an Honorable Mention in the Red Dot Design Award in 2011.
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BMW i3 CONCEPT
The BMW i3 Concept has been developed for mobility in the urban environment and drives fully electrically. Its inspiring design expresses lightness and its compact outer dimensions are combined with the greatest possible interior space.
This extremely aesthetic example of environmental-friendliness was also rightly acknowledged − with the 2012 Green Good Design Award.
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BMW ACTIVE E
Striking shoulder lines, a long wheelbase, short overhangs,
a flowing roofline and a powerful rear: every detail of the electrically powered BMW ActiveE underlines its status as a dynamic coupé.
The acknowledgement of this electrifying design?
The Good Design Award in 2011.
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BMW 6 SERIES GRAN COUPÉ
A declared intention, curiosity and the courage to think in new ways: the driving forces behind the design of the
BMW 6 Series Gran Coupé. The result is a unique combination of trendsetting design, uncompromising sportiness and exclusive elegance.
This design received highly recognition in 2011 − as winner of the Automotive Brand Contest.
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BMW i8 CONCEPT SPYDER
The exterior of the BMW i8 Concept Spyder promises exceptional dynamism and driving pleasure through the visible lightness and aerodynamics. Beyond that the purist interior offers intelligent applications that support efficient driving.
In 2012, these attributes led to several prizes: the further development of the BMW i8 Concept was an outstanding winner in the Automotive Brand Contest: Gainer of the "Exterior" and Interior" Design Awards and also awarded as "Innovation of the Year".
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BMW Design
The beginning of emotion.
Characteristics
Individual characters – distinctively BMW.
History
Ahead of their time –
Process
Awaken enthusiasm –
Visions
Future that moves.
Inspirations
Best design in an exchange with the best.
Awards
Outstanding, award-winning design.
