Exchanging ideas, drawing from shared creative sources –
this is how inspiration keeps emerging.

Precision and poetry...

... Spheres

Precision & Poetry in Motion.

... Double Space for BMW

Mobility in harmony with the environment ...


The magic of light ...


The art of motion ...

... BMW Zagato Coupé

The colours of speed ...

... Art Cars

The agent of change...

... Designworks

  • Spheres

  • Double Space for BMW.



  • BMW Zagato Coupé

  • BMW Art Cars

  • Designworks


Perspectives in precision and poetry.

Taking its lead from the BMW Design leitmotif “Precision & Poetry”, the renowned designer Alfredo Häberli joined forces with the BMW Design Team to create a compelling installation for the 2015 Salone del Mobile, Milan’s major design event.

Over a period of six months, Häberli focused on the topic of forward-looking mobility scenarios, cites the BMW Design DNA and renders it visible on an associative plane using free forms. “For me, silence, space and time are the luxury goods of the future,” says Häberli and, in his work, defines the concept of luxury in automobile construction anew, far beyond the material dimension. The traditional architecture of the automobile is dissolved and becomes an abstract place where encounter and communication are pivotal. An individual journey into the mobile future can begin.

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Double Space for BMW.

Precision & Poetry in Motion.

In partnership with the BMW Design Team, British designers Edward Barber & Jay Osgerby created an impressive installation under the banner of “Precision and Poetry”. It was on display during the 2014 London Design Festival.

The installation consists of two reflective aluminium objects that revolve on their own axis. BMW and Barber & Osgerby share a passion for technical innovations and cutting-edge materials. With both partners, this spawns structures that evince ingenuity and are simultaneously minimalist and emotionally charged.

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An interpretation of a new understanding of mobility.

The BMW i focus on lightweight construction, transparency, eco-friendly materials and the new quiet driving experience in BMW i models inspired the designers Ronan and Erwan Bouroullec to create their installation QUIET MOTION, a symbol of noiseless driving.

Four rotating platforms made of BMW i typical, sustainable materials invited visitors to the Salone del Mobile 2013 to simply relax. The installation interprets movement and contemplation and, at the same time, depicts the pioneering vehicle design of BMW i in a minimalistic and aesthetic form.

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Light as inspiration.

Inspired by the full-LED headlights of the BMW 6 Series Coupé, the light designer Paul Cocksedge reinterprets the theme of 'light' with 'SESTOSENSO'. His mystic light installation places the focus on the magic of this technology.

The new full-LED headlights seem to create light invisibly and inspire Paul Cocksedge to exploit this effect in his installation SESTOSENSO. Only when the viewer looks through the red lamps does the magic power of the light become visible. Previously invisible, the BMW 6 Series Coupé suddenly appears.

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The BMW 6 Series: At first glance a BMW. Explore


BMW through the eyes of Zagato.

At the Concorso d’Eleganza Villa d’Este in 2012, the time-honoured Milanese coachbuilder Zagato and BMW presented the result of a unique collaboration: the BMW Zagato Coupé.

The masterpiece for car enthusiasts was created in the finest tradition of automotive craftsmanship: built meticulously by hand. Its design merges trademark features from both companies. Its sculptural and visually striking apportioning of volumes is a Zagato hallmark and lends the BMW Zagato Coupé a distinctive and instantly recognisable personality. The surface treatment, on the other hand, is clearly inspired by BMW.

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The BMW Z4. The unmistakable Roadster. Explore


The Art Car Collection – 90s till today.

  • Jeff Koons

  • Jenny Holzer

  • Sandro Chia

  • A.R. Penck

  • César Manrique

#17 Jeff Koons (2010)

The latest model in the BMW Art Cars series comes from the American artist Jeff Koons. He sees the BMW M3 GT2 with the racing number 79 as a tribute to the BMW M1 designed by Andy Warhol in 1979.

'These racing cars are like life itself, they are bursting with power and have tremendous energy. You can be drawn into it, build on it and unite with this energy.’ This is the artist himself talking about the inspiration for his work. As with the M1 painted by Warhol, Koon’s BMW also took part in the legendary Le Mans 24-hour race.

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#15 Jenny Holzer (1999)

‘Protect me from what I want.’ This and other provocative messages characterise the Art Car by the Jenny Holzer, the artist and critic of society. Messages which, in her opinion, ‘will probably never become invalid’.

Like all Art Cars, the BMW V12 LMR racing car with its 380 hp is both a racing car and a work of art. The car also provided an immediate demonstration of its performance at the 24-hour race in Le Mans. To avoid unnecessarily raising the weight, Jenny Holzer merely used a lightweight lustrous film.

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#13 Sandro Chia (1992)

Through his art, the Italian-born painter Sandro Chia brings a touring racing car prototype of the
BMW 3 Series to life. The silhouettes and portraits on the paintwork are intended to prompt observers to look at themselves as if in a mirror.

‘The car is a coveted object in our society. As such, it is exposed to many stares from observers. This car here reflects these stares,’ the artist explained in an interview. Mobility is certainly of great importance to this artist as he often commutes between his homes in New York, London and Tuscany.

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#11 A. R. Penck (1991)

Of the 8,000 BMW Z1 models in existence, this one is unique. German artist A.R. Penck transforms the model into a work of art using symbols and images. His legendary stick figures are also in evidence.

Penck drew his inspiration from artists such as Picasso and Rembrandt – but also from cave paintings and his fascination with mathematics and physics. ‘Art on art, art on technology, that grabbed my attention – particularly the idea of art on a 3D object,’ said Penck commenting on his high-tech masterpiece.

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#10 César Manrique (1990)

The Spanish artist César Manrique sees the car as an everyday object that plays an essential role in the appearance of our surroundings. The design for his Art Car is therefore at one with the colourful splendour of his homeland.

He also draws inspiration from his activities as a passionate conservationist so that his Art Car embodies the harmony between technology and nature. ‘I thought of designing the car in such a way as to give the impression of being able to glide through the air without any resistance,’ the artist explained.

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The Art Car Collection – 70s and 80s.

  • Robert Rauschenberg

  • Roy Lichtenstein

  • Frank Stella

  • Alexander Calder

#06 Robert Rauschenberg (1986)

Robert Rauschenberg uses his Art Car to make his dream of a driveable museum come true. The BMW 635CSi is the first Art Car to have its bodywork decorated with photographic renderings.

The right-hand side bears the image of a painting by Ingres, while the left-hand side is adorned by one of Bronzino’s works surrounded by swamp grass in the Everglades – the hub caps have been painted with images of ancient decorative plates. Two years later, he used the motifs on this Art Car again – for another work of art.

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#03 Roy Lichtenstein (1977)

The third Art Car is one of the most popular: the BMW 320 Group 5 by Roy Lichtenstein. It harmoniously combines the aerodynamic requirements of the bodywork with the expressive work of this world-famous exponent of pop art.

Lichtenstein’s characteristic comic strip style is also reflected in the paintwork. ‘The painted lines symbolise the road that the car has to follow and the artwork also portrays the surroundings through which the car is being driven,’ Lichtenstein explained.

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#02 Frank Stella (1976)

In 1976 another Art Car shot around the Le Mans race circuit at over 300 km/h. Despite the high level of anticipation generated in the art world by the first Art Car, the BMW 3.0 CSL by Frank Stella managed to satisfy all expectations.

Frank Stella devised a black and white design resembling oversize graph paper. Cut-out lines all over the bodywork intensify the geometric look of the car. In the artist’s own words: ‘My design is a kind of blueprint applied to the entire body of the car.’

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#01 Alexander Calder (1975)

In 1975, Alexander turns a BMW into a moving work of art for the first time. The Art Car quickly causes a sensation: the uniquely painted BMW 3.0 CSL is entered for the 24-hour race in Le Mans where it brings its 480 hp onto the track.

The US artist used only primary colours and distributed them in broad swathes across the paintwork of the BMW 3.0 CSL. The use of differing colours within the individual elements and shapes adds to the illusion of movement within the picture as a whole.

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Designworks is an international creative consultancy and a daughter company of BMW Group that works for BMW Group as well as for external clients. The mission of the creative studio is to leverage the power of BMW Group’s culture of innovation and cutting edge design to advance the goals of external clients. At the same time Designworks brings outside perspectives and impulses to the BMW Group through knowledge and experience gained with cross-industry client engagements.

With a widespread design and creative consulting portfolio and a special focus on mobility, digital life and connected consumer, Designworks conflates and helps clients leverage the driving forces of innovation. Clients from around the world – including Boeing Business Jets, Coca Cola, HP, Sennheiser and Siemens – seek out the consultancy for informed glimpses into the future.

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