Exchanging ideas, drawing from shared creative sources –
this is how inspiration keeps emerging.

Precision & Poetry in Motion.

... Double Space for BMW

Mobility in harmony with the environment ...


The sensuality of space ...

... The Dwelling Lab

The magic of light ...


The art of motion ...

... BMW Zagato Coupé

The colours of speed ...

... Art Cars

The agent of change...

... DesignworksUSA

  • Double Space for BMW.


  • The Dwelling Lab


  • BMW Zagato Coupé

  • BMW Art Cars

  • DesignworksUSA

Double Space for BMW.

Precision & Poetry in Motion.

In partnership with the BMW Design Team, British designers Edward Barber & Jay Osgerby created an impressive installation under the banner of “Precision and Poetry”. It was on display during the 2014 London Design Festival.

The installation consists of two reflective aluminium objects that revolve on their own axis. BMW and Barber & Osgerby share a passion for technical innovations and cutting-edge materials. With both partners, this spawns structures that evince ingenuity and are simultaneously minimalist and emotionally charged.

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An interpretation of a new understanding of mobility.

The BMW i focus on lightweight construction, transparency, eco-friendly materials and the new quiet driving experience in BMW i models inspired the designers Ronan and Erwan Bouroullec to create their installation QUIET MOTION, a symbol of noiseless driving.

Four rotating platforms made of BMW i typical, sustainable materials invited visitors to the Salone del Mobile 2013 to simply relax. The installation interprets movement and contemplation and, at the same time, depicts the pioneering vehicle design of BMW i in a minimalistic and aesthetic form.

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Sensuality of space.

The sculpture ‘Dwelling Lab’ by Patricia Urquiola and Giulio Ridolfo based on the BMW 5 Series Gran Turismo turns viewing conventions upside down: it enables beholders to experience the interior before the exterior.

The BMW 5 Series Gran Turismo was developed from the inside out. It interprets the interior as a space for dwelling that needs to be designed and used. This principle inspires Patricia Urquiola to employ innovative material to design the interior of the BMW 5 Series as an atmospheric space for adventure.

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Pure customisation: BMW colours and materials. Explore


Light as inspiration.

Inspired by the full-LED headlights of the BMW 6 Series Coupé, the light designer Paul Cocksedge reinterprets the theme of 'light' with 'SESTOSENSO'. His mystic light installation places the focus on the magic of this technology.

The new full-LED headlights seem to create light invisibly and inspire Paul Cocksedge to exploit this effect in his installation SESTOSENSO. Only when the viewer looks through the red lamps does the magic power of the light become visible. Previously invisible, the BMW 6 Series Coupé suddenly appears.

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The BMW 6 Series: At first glance a BMW. Explore


BMW through the eyes of Zagato.

At the Concorso d’Eleganza Villa d’Este in 2012, the time-honoured Milanese coachbuilder Zagato and BMW presented the result of a unique collaboration: the BMW Zagato Coupé.

The masterpiece for car enthusiasts was created in the finest tradition of automotive craftsmanship: built meticulously by hand. Its design merges trademark features from both companies. Its sculptural and visually striking apportioning of volumes is a Zagato hallmark and lends the BMW Zagato Coupé a distinctive and instantly recognisable personality. The surface treatment, on the other hand, is clearly inspired by BMW.

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The BMW Z4. The unmistakable Roadster. Explore


The Art Car Collection – 90s till today.

  • Jeff Koons

  • Jenny Holzer

  • Sandro Chia

  • A.R. Penck

  • César Manrique

#17 Jeff Koons (2010)

The latest model in the BMW Art Cars series comes from the American artist Jeff Koons. He sees the BMW M3 GT2 with the racing number 79 as a tribute to the BMW M1 designed by Andy Warhol in 1979.

'These racing cars are like life itself, they are bursting with power and have tremendous energy. You can be drawn into it, build on it and unite with this energy.’ This is the artist himself talking about the inspiration for his work. As with the M1 painted by Warhol, Koon’s BMW also took part in the legendary Le Mans 24-hour race.

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#15 Jenny Holzer (1999)

‘Protect me from what I want.’ This and other provocative messages characterise the Art Car by the Jenny Holzer, the artist and critic of society. Messages which, in her opinion, ‘will probably never become invalid’.

Like all Art Cars, the BMW V12 LMR racing car with its 380 hp is both a racing car and a work of art. The car also provided an immediate demonstration of its performance at the 24-hour race in Le Mans. To avoid unnecessarily raising the weight, Jenny Holzer merely used a lightweight lustrous film.

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#13 Sandro Chia (1992)

Through his art, the Italian-born painter Sandro Chia brings a touring racing car prototype of the
BMW 3 Series to life. The silhouettes and portraits on the paintwork are intended to prompt observers to look at themselves as if in a mirror.

‘The car is a coveted object in our society. As such, it is exposed to many stares from observers. This car here reflects these stares,’ the artist explained in an interview. Mobility is certainly of great importance to this artist as he often commutes between his homes in New York, London and Tuscany.

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#11 A. R. Penck (1991)

Of the 8,000 BMW Z1 models in existence, this one is unique. German artist A.R. Penck transforms the model into a work of art using symbols and images. His legendary stick figures are also in evidence.

Penck drew his inspiration from artists such as Picasso and Rembrandt – but also from cave paintings and his fascination with mathematics and physics. ‘Art on art, art on technology, that grabbed my attention – particularly the idea of art on a 3D object,’ said Penck commenting on his high-tech masterpiece.

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#10 César Manrique (1990)

The Spanish artist César Manrique sees the car as an everyday object that plays an essential role in the appearance of our surroundings. The design for his Art Car is therefore at one with the colourful splendour of his homeland.

He also draws inspiration from his activities as a passionate conservationist so that his Art Car embodies the harmony between technology and nature. ‘I thought of designing the car in such a way as to give the impression of being able to glide through the air without any resistance,’ the artist explained.

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The Art Car Collection – 70s and 80s.

  • Robert Rauschenberg

  • Roy Lichtenstein

  • Frank Stella

  • Alexander Calder

#06 Robert Rauschenberg (1986)

Robert Rauschenberg uses his Art Car to make his dream of a driveable museum come true. The BMW 635CSi is the first Art Car to have its bodywork decorated with photographic renderings.

The right-hand side bears the image of a painting by Ingres, while the left-hand side is adorned by one of Bronzino’s works surrounded by swamp grass in the Everglades – the hub caps have been painted with images of ancient decorative plates. Two years later, he used the motifs on this Art Car again – for another work of art.

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#03 Roy Lichtenstein (1977)

The third Art Car is one of the most popular: the BMW 320 Group 5 by Roy Lichtenstein. It harmoniously combines the aerodynamic requirements of the bodywork with the expressive work of this world-famous exponent of pop art.

Lichtenstein’s characteristic comic strip style is also reflected in the paintwork. ‘The painted lines symbolise the road that the car has to follow and the artwork also portrays the surroundings through which the car is being driven,’ Lichtenstein explained.

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#02 Frank Stella (1976)

In 1976 another Art Car shot around the Le Mans race circuit at over 300 km/h. Despite the high level of anticipation generated in the art world by the first Art Car, the BMW 3.0 CSL by Frank Stella managed to satisfy all expectations.

Frank Stella devised a black and white design resembling oversize graph paper. Cut-out lines all over the bodywork intensify the geometric look of the car. In the artist’s own words: ‘My design is a kind of blueprint applied to the entire body of the car.’

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#01 Alexander Calder (1975)

In 1975, Alexander turns a BMW into a moving work of art for the first time. The Art Car quickly causes a sensation: the uniquely painted BMW 3.0 CSL is entered for the 24-hour race in Le Mans where it brings its 480 hp onto the track.

The US artist used only primary colours and distributed them in broad swathes across the paintwork of the BMW 3.0 CSL. The use of differing colours within the individual elements and shapes adds to the illusion of movement within the picture as a whole.

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Cross industry inspiration.

DesignworksUSA is a strategic design consultancy. The global think-tank of BMW Group collects design-relevant phenomena from around the globe in order to inspire BMW Group design teams as well as renowned clients from other industries.

For 40 years, this leading international design consultancy has stood for visionary, multi-industry transfer of ideas, for design strategy and innovative product design. The design teams also participate in the design processes for all BMW Group brands, providing a cross-industry viewpoint to the internal design competition through their international setup.

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