The BMW Welt.

The heart of the brands.

BMW Welt is located directly adjacent to the BMW company headquarters, the BMW main plant and the BMW Museum. An architectural masterpiece, it is both the delivery centre for new BMW automobiles and a brand experience rolled into one.

This is where the BMW Group comes alive: BMW Welt collates the brand identity of the BMW Group and its four brands in one location. Changing product exhibitions, all automobile ranges and motorbikes, as well as numerous interactive exponents show all visitors the world of BMW, BMW M, BMW i, BMW Motorrad, MINI and Rolls-Royce Motor Cars. Every brand has its own experience area that expresses its nature. And the BMW Group puts on its own exhibition.

The Junior Campus at BMW Welt gives young visitors an introduction to the world of mobility and is a place they can explore with zeal. In addition, BMW Welt is a much sought-after venue for numerous events.

And immediately opposite, the BMW Museum offers a very special journey through time. The development of the brand BMW is presented here, from its origins through to the present and the future. The BMW Museum collects over 125 of the most important and most attractive original exhibits of the BMW brand. The core is the flat design in which 26 main topics are displayed in seven exhibition halls.

A workshop tour of the BMW main plant lets you experience the passion and precision with which vehicles are tailor-made according to customer specifications.