Technology and Design Atelier.

Technology and design in perfect balance.

The Technology and Design Atelier at the heart of BMW Welt is a rich source of knowledge. With numerous thematic exhibits, you can feel, see, hear and interactively experience BMW technology and design. Even complex developments are illustrated here in a straightforward, easily comprehensible manner. From BMW EfficientDynamics and the intelligent all-wheel drive system xDrive to the latest driver assistance systems and BMW design philosophy: over a surface area of 800 square metres you can find out about everything that goes towards creating sheer driving pleasure.