BMW M GmbH : BMW Individual automobiles

Individuality is an art.

Individuality means having the ultimate aspirations: the ones you expect from yourself. BMW Individual not only provides you the means to fulfil these aspirations, but it gives you the opportunity to surpass them.
BMW Individual presents you with harmonious arrangements of gleaming paint and carefully selected materials selected by our experts and worked by master craftsmen so you can add them to your BMW. Select personal touches from a wide range of equipment details, ranging from exclusive BMW Individual Merino leather to beautiful interior trims and high-end audio systems. All details come together to form an automobile that has a character as unique as your own.