Working together for safer and more enjoyable driving
BMW Driving Experience partners
Bridgestone Europe, with European headquarters in Brussels, Belgium, is a key regional subsidiary of the Tokyo-based Bridgestone Corporation, the world’s largest manufacturer of tyres and other rubber products. Bridgestone Europe operates an R & D centre, eight manufacturing plants and sales offices in more than 30 European countries, with over 13,000 employees. Bridgestone Europe’s premium tyres are sold both within Europe and globally.
Since 2009, Bridgestone has been the official tyre supplier to the BMW Driving Experience. The cooperation is a logical extension of Bridgestone’s relationship with BMW. As one of the key Original Equipment tyre suppliers, Bridgestone has tyres from the BMW 1 Series to the 7 Series including the BMW X models and even the BMW Z4. The most innovative product is the Run Flat tyre technology, which is a vital safety feature within the overall car package. More information on Run Flat can be found on: www.runflat.eu.
Coca-Cola Erfrischungsgetränke AG employs more than 10,000 people. With sales of 3.5 billion litres (2010), it is the largest German drinks company and, as the sole concessionaire of The Coca-Cola Company, it is responsible for filling and sales in Germany. It supplies around 400,000 retail and catering customers via a far-reaching and intricate sales and distribution network. There are more than 70 Coca-Cola products available in Germany, and these are filled in 25 production facilities.
Coca-Cola and BMW Driving Experience have been cooperation partners since 2011. In future, employees of and visitors to the BMW Driver Training Centre at Munich Airport will be refreshed by products made by Coca-Cola.
Twenty-five years ago, NESPRESSO® introduced an idea that was as simple as revolutionary: to create the perfect cup of espresso – with exquisite crema, scintillating aroma and full flavour – just as if an experienced barista had made it. Ever since then, NESPRESSO® has been redefining espresso for coffee connoisseurs all over the world with a combination of the world’s best grand cru–standard coffees, the utmost quality, intelligent coffee machines and an exclusive, personal customer service concept.
NESPRESSO® has been an official partner of BMW Driving Experience since 2011. This means that anyone who takes part in a training course at the BMW Driver Training Centre at Munich Airport can enjoy the perfect cup of coffee, with a range of special products from the global pioneer in portioned gourmet coffee.
Peak Performance was founded in 1986 in the top Swedish winter sport resort of Are. Today, the company is the largest producer of functional sportswear for outdoor activities, such as skiing, golf and endurance sport in Scandinavia. In addition to this, Peak Performance also produces fashionable sportswear for men and women. The functionality of Peak Performance products is subject to a continuous process of development and enhancement. In all such developments, the greatest source of inspiration is the close connection with outdoor sports.
Since 2011, Peak Performance has been a partner of BMW Driving Experience and kits out all instructors of the BMW Driving Experience with sports clothes.