BMW at the 2014 Geneva Motor Show.

The highlight of this year’s Geneva International Motor Show is the world premiere of the new BMW 2 Series Active Tourer. Its unique combination of functional space, dynamics and high-class design is reflected by the spectacular architecture of the booth’s central highlight area. Attention-grabbing from afar, most impressive close up.

BMW 2 Series Active Tourer. The best of two worlds.

With the BMW 2 Series Active Tourer, BMW delivers a versatile car that sets new standards in the premium segment and aims to attract an untapped target group of the brand.
Thanks to its long wheelbase, short overhangs and high roofline, the compact BMW 2 Series Active Tourer offers ample space and a high level of flexibility. At the same time it’s a car that displays outstanding aesthetics. Both qualities consolidate visually on a giant high-resolution LED screen in the centre of the stand. This creates a dynamic platform for the presentation of two exciting versions of the BMW 2 Series Active Tourer.

M. The most powerful letter in the world.

The BMW M3 Sedan combines the typical M motor sport genes with unlimited suitability for everyday use. This high-performance automobile even appears to defy the limits of physics and takes driving pleasure to new heights.
All this is made possible by an absolutely coherent total vehicle concept. At the heart of this concept is the 431 hp M drive train, completely redeveloped by M engineers. While it unfolds its enormous power with a continually spontaneous rotational speed of up to 7,600 rpm, its numerous motor sport technologies enable an optimal response. M TwinPower Turbo technology and an intelligent, comprehensive lightweight construction concept provide an agile driving experience. The lightweight construction not only reduces the vehicle’s total weight, but also lowers its centre of gravity and thus makes the car more agile and dynamic.
The result: driving fascination with an unprecedented precision and confidence. The seemingly impossible is palpable here: man and machine become one.

One with the machine.

The BMW M4 Coupé is a precision tool in a holistic package. For more power, even better handling and an unforgettable driving experience – on the racetrack as on the street.
A brief press of the start button is all it takes to bring the new straight 6-cylinder petrol engine with M TwinPower Turbo technology to life. With a striking sound and overwhelming immediacy, the power of this M drive train unfolds allowing you to experience the passion of the M engineers with all five senses. Its low centre of gravity makes it extraordinarily agile and nimble. The result of intelligent lightweight construction, through the use of innovative high-tech materials, is a total vehicle weight of less than 1,500 kg according to DIN.
The primal force of the BMW M4 Coupé is evident in every detail. Striking air inlets in the front clarify the gigantic volume of air that cools the M drive train during its high-performance drives. The muscular powerdome delineates the contours of the turbocharger engine. And the extended bonnet signals the beginning of an athletic coupé line created from pure sportiness.

BMW 4 Series Gran Coupé. Designed for driving pleasure.

Right in front of the highlight area, the new BMW 4 Series Gran Coupé makes its first-ever appearance. The extremely elegant four-door shares the main LED screen with the BMW 2 Series Active Tourer. One entire film segment is dedicated to the outstanding design of the vehicle, creating a sophisticated atmosphere for its display. In addition to the multimedia setting, a communication board features interior and exterior details.

BMW i. Conquering the cities.

The future of urban mobility has become reality. With the launch of the BMW i3, a visionary concept finds its way into daily life. The locally emission-free car for city driving is presented in a light-filled, modern setting with wide skylines capturing the electrifying world of BMW i. Facts on driving range and charging technology are displayed on iPads, screens and information walls. Directly next to it, the most progressive sports car can be admired: the BMW i8. To be released for sale in autumn 2014, it is ready to revolutionise its class