Joy is always stylish:
the Lifestyle edition for the BMW 1 Series.

Style is timeless. Yet there are always people who put their own personal stamp on it. Exclusively with the Lifestyle edition, the BMW 1 Series comes in rich Marrakesh Brown. All parts, including the roof and the bumper guards, are resplendent in this top-quality metallic finish. Thanks to the window surrounds in Chrome Line (three-door) and Shadow Line (five-door), the Hofmeister kink − the legendary design element on all BMW vehicles − really comes to the fore.

Style inch by inch: the light-alloy wheels.

Normally exclusive to the BMW 1 Series Coupé and Cabrio, but now also available for the three- and five-door models: the two 18-inch light-alloy wheels W-spoke 263 and star-spoke 264. An inch smaller, but no less elegant: star-spoke 142 for the BMW 123d and 130i and the multi-spoke 360 for all other models.

Way to go: the Sport steering wheel.

With its small diameter (369 mm), the Sport leather steering wheel in the Lifestyle edition fits perfectly in your hand. The multifunction switches enable the radio, CD drive and telephone (optional) to be operated while you're driving. Two further switches can be programmed as desired.

Made-to-measure: the upholstery.

It's the overall sophistication of the Lifestyle edition that immediately catches the eye. The bodywork in Marrakesh Brown is also evident on the interior surfaces, with a stylish variation also present on the Magnum Brown seats and door mirrors. Upholstery comes either in Network cloth or the Pearlpoint cloth/leather combination, with the anthracite headliner part of the exclusive offer from BMW Individual. The chrome-plated door sills are enhanced with "BMW Edition" lettering.