Joy knows no end. But it does know where to start: with the BMW 1 Series – which offers many different ways to experience joy. For example, the joy of an elegant appearance, with the Lifestyle edition and its exclusive colours, trims and light-alloy wheels. Or sporting joy, in the form of the Sport edition with its M sport package, Sport seats and M Sport steering wheel. Whichever edition you decide to take, joy is guaranteed.
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