On your marks, get set, go!

The Start/Stop button in the BMW 1 Series Coupé.

You've made yourself comfortable, adjusted the position of the steering wheel, the headrest and the mirror. But the best is yet to come: the Start/Stop button. As soon as you press it, the engine instantly comes to life. A light touch of the accelerator is all that is needed to realise that the BMW 1 Series Coupé will keep its promise - pure driving pleasure guaranteed.