BMW Individual.

Allow your BMW 3 Series Convertible to develop its own individual character by adapting it to meet your personal needs. As you create a style that is unique as you are you’ll appreciate even more all of the qualities that are hard to perceive at first sight: the exceptional, the rare, the truly individual. Exclusivity that is reflected in every detail.

The BMW Individual leather Merino Cohiba Brown is the prefect expression of elegant understatement. Like the well-known Cohiba cigar, its unique character is a result of meticulous selection and perfect workmanship. The BMW Individual Figured Eucalyptus Red Brown interior trims provide the perfect enhancement to this paint finish. The refined structure of the wood adds a sophisticated feel to the interior of the BMW Individual 3 Series Convertible to make it truly one of a kind.

As in music, true mastery is also required to achieve a first-class listening experience for the interior of a vehicle. The BMW Individual High End Audio System is able to fulfil this exacting demand perfectly. Signal processing is precisely tuned to the three-dimensional space, and DIRAC technology together with speed-dependent equalising reduces unwanted ambient noise to a minimum. In addition, 16 high-performance speakers generate an impressive sound stage for the occupants. The result is sheer listening pleasure.

The BMW Individual equipment options are available separately to meet individual needs or as a BMW Individual composition.

The BMW Individual composition in detail.

Range of equipment:
• BMW Individual extended Merino leather with SunReflective Technology
• BMW Individual full Merino leather with SunReflective Technology
• BMW Individual leather steering wheel with leather or wood ring insert
• BMW Individual interior trim
• Entry sills with BMW Individual lettering

Only in combination with:
• Option 255 Sport leather steering wheel and Option 2XA Sport leather steering wheel with gearshift paddles