BMW Individual.

Allow your BMW 3 Series Coupé to develop its own individual character by adapting it to meet your personal needs. As you create a style that is unique as you are you’ll appreciate even more all of the qualities that are hard to perceive at first sight: the exceptional, the rare, the truly individual. Exclusivity that is reflected in every detail.

Search for and find perfection. The BWM Individual leather Platinum Merino is as exceptional as precious metals are in their purest form. For an elegant contrast, choose the BMW Individual interior trims in Maple Wood Anthracite. Their distinctive design, warm tones and unique grain makes them unmistakable. Their shell-like appearance is formed as a result of varying light refraction making the interior of the BMW 3 Series Coupé a true one-off.

As in music, true mastery is also required to achieve a first-class listening experience for the interior of a vehicle. The BMW Individual High End Audio System is able to fulfil this exacting demand perfectly. Signal processing is precisely tuned to the three-dimensional space, and DIRAC technology together with speed-dependent equalising reduces unwanted ambient noise to a minimum. In addition, 16 high-performance speakers generate an impressive sound stage for the occupants. The result is sheer listening pleasure.

The BMW Individual equipment options are available separately to meet individual needs or as a BMW Individual composition.

The BMW Individual composition in detail.

Range of equipment:
• BMW Individual extended Merino leather
• BMW Individual full Merino leather (available at extra charge)
• BMW Individual interior trim
• BMW Individual roof liner Anthracite
• BMW Individual leather steering wheel with leather or wood ring insert
• Entry sills with BMW Individual lettering

Only in combination with:
• Option 255 Sport leather steering wheel and Option 2XA Sport leather steering wheel with gearshift paddles