Right from the start.

The Start/Stop button in the BMW 3 Series Sedan.

Reach to the central console and touch the Start/Stop button with the tip of your finger. Instantly an electronic signal wakes the engine to life. A tiny vibration, almost indiscernible, makes itself felt on your fingertip, and moves into your entire body. It tells you: under the bonnet, the power unit of the BMW 3 Series Sedan is ready to take you anywhere.