Anyone who takes a seat in the BMW ActiveHybrid 7 can lean back and relax. The excellent quality of design, materials and finishing create a comfortable ambience that offers plenty of scope to meet the highest of aspirations.

The BMW ActiveHybrid 7 is an experience for all the senses: the interior inspires with a generous feeling of spaciousness, exclusive quality, precision down to the finest detail and first-class functionality. Typically BMW, the cockpit is systematically directed towards the driver, with instrument gauges and Control Display offering customised hybrid information. Ambient light immerses the vehicle interior in one of two atmospheric colours while the Bang & Olufsen high-end Surround Sound system fills the perfectly acoustically insulated compartment with a rich, crystal-clear tone.

The new COMFORT+ driving mode in combination with the optional Integral Active Steering offers maximum comfort for all passengers: driving is superbly smooth, every corner and lane change takes place without rolling and becomes a single unique pleasant driving experience. In the rear in particular, individual climate comfort, optional comfort seats with massage function as well as the new rear-seat entertainment turn travelling into pure pleasure – and all of this with more legroom in the long version which has an extra 14 centimetres.