The front of the BMW i3 makes the vehicle immediately recognisable as a member of the BMW family. The modern interpretation of the kidney grille as well as the clear LED headlights (optional) with the U-shaped daytime running lights immediately catch the eye. As an indication of the emission-free electric drive, the kidney grille is fully closed since no cooling air needs to flow through it. Depending on the exterior colour, the kidney grille is additionally accentuated by an accent colour in BMW i Blue or Frozen Grey. The front hood with the underlying storage space (smartbox) has a high-gloss black in all versions.
The sculptured front apron sits below the kidney grille. Towards the side, the front apron element defines the edges of the vehicle with precise, vertically-standing edges which underscore the stable footing of the BMW i3.
The consistently sustainable design of the BMW i3 makes it the perfect vehicle for urban environments in the megacity: driven by pure electric power and customised for the requirements of a sustainable and emission-free mobility, it embodies an intelligent form of travel. The vehicle represents an integrated and harmonious concept where every detail has been optimised to its purpose. This can be seen in the functionally dynamic exterior and in the clean and reduced interior space.