It all began with a blank sheet of paper. To help us think beyond the horizon, we first had to rethink the very concept of the car more fundamentally than ever before. This opened up new avenues for us to explore. And given that, in a car, each piece of the puzzle depends on all the others, electric driving took on entirely new forms – forms that reflect a whole new take on urban living. While the BMW i3 is immediately recognisable as a genuine BMW, a closer look at its exterior, for example, will illustrate how its sensational design is nevertheless transforming our image of mobility.
Progressive and at the same time eminently sustainable, the design of the BMW i3 has won numerous awards. The international accolades include such prestigious honours as the iF gold product design award, the World Green Car award and the World Car Design of the Year award.