The Pure Impulse full equipment package.

Pioneers don’t follow the latest trends. They set them. Which is why the Pure Impulse full equipment package not only contains all available optional features, but also further refines the BMW i8 with a selection of exclusive design details – for exterior and interior alike. The unbeatable quality of the individual elements is as impressive as the unprecedented composition of selected materials in the interior, where light leather surfaces with BMW i Blue accents dominate the character of the Pure Impulse full equipment package. Rounded off by aesthetic decor elements in Amido metallic, they contribute to a unique, innovative look.

Carpo Carum Grey interior design.

Available exclusively as part of Pure Impulse, the Carpo Carum Grey interior design impresses with innovative aesthetics and a high-quality appearance. Light, partially perforated leather surfaces in Carum Grey contrast with the anthracite tone in the headliner and with individual elements in natural leather to create a roomy ambience. Specific BMW i Blue accents, such as those on the seatbelt straps or the double stitching on the seats and floor mats, not only underline the all-round sportiness of the BMW i8, but also create an exquisite atmosphere. Amido metallic surfaces on the instrument panel, centre console and doors round off the overall look. Together with subtle details in Pearl-Gloss Chrome, they ensure the Pure Impulse package is the key to a unique design & comfort experience.

  • The side trim of the door mirrors in anthracite-black natural leather makes the interior look even sportier and even more spacious. Blue accent lines once again form aesthetic contours and create a visionary, three-dimensional impression. The interplay with light leather surfaces in the side trim allows the modern, dynamic qualities of the BMW i8 to come to the fore.

  • With their sporty charm, the seatbelt straps of the BMW i8 full equipment package stand out among the modern-classic interior features. Their refreshing tone picks up on the light BMW i Blue double stitching and, at the same time, contrasts with the light natural leather of the seats. This distinction gives the seatbelt straps for the driver and front-seat passenger the character of a modern design detail – full of dynamics and exclusivity.

Seat lettering.

It’s the stylish details that separate the normal from the exceptional. Such as the “i8” lettering in the headrests, which is available exclusively with the Pure Impulse package (in combination with the Carpo Carum Grey interior design). It stands out with its top-quality, yet discreet craftsmanship, underlining the feeling of new premium quality.


Shows exactly what it’s made of: With the “BMW i” lettering and the accompanying BMW i Blue accent on the brake callipers, the BMW i8 is a sports car that is brimming with self-confidence. This dynamic detail not only guarantees that the vehicle stands out optically; the top-class craftsmanship of the brake callipers also represent the innovative, future-orientated driving dynamics of the BMW i8 and round off its sophsticated design.

Ceramic application for the gearshift lever.

The refinement of the gearshift lever with black, high-strength, scratch-resistant zirconium-oxide ceramic adds a sophisticated touch to the interior of the BMW i8. In addition, the cool, premium feeling you get when you touch the material guarantees a unique haptic experience before and during your journey.


The threshold between everyday life and innovation: As soon as you open the door of the BMW i8, the door sill catches your eye immediately. The modern “i8” lettering fascinates exudes a top-quality look and feel. An effect achieved via elaborate laser engraving during the production process, enabling the different colours of the multi-layered paintwork to become visible.


Even when viewed through the windscreen, the engine cover in black leather conveys an impression of uncomplicated elegance and outstanding quality – a sensation that is rounded off by the pleasant, sophisticated haptics experienced when you load the luggage compartment.

An equally stylish component of the Pure Impulse full equipment package are the floor mats with BMW i Blue contrast stitching.


As part of the full equipment package, you also receive the BMW i Pure Impulse Card – your personal door-opener to a world full of inspiration and privileges. As a member of the BMW i Pure Impulse Experience Programme, you get to enjoy innovative ideas and trends in a variety of areas, including home styling, culture, gourmet gastronomy, design and many more.

All of this represents a new vision of contemporary, responsible-minded life. A lifestyle for the sophisticated thinker of today, who leads a smart, progressive and, above all, sustainable existence. Members receive the exclusive Club magazine, which contains in-depth reports about the latest trends throughout the world as well as a unique selection of local, regional and global events. Whether it’s the chance to attend a special function, to discover a new, picturesque eco-resort or to explore a new design concept in a top restaurant – the BMW i Pure Impulse Programme offers a wealth of ideas and opportunities tailored to the individual interest and passion of its members. That is the world of the BMW i Pure Impulse Programme. That is “Next Premium”.

Additional optional features.

In addition to the exclusive design highlights, the Pure Impulse package contains all available optional equipment. For example, there’s the alarm system for increased safety or the BMW Head-Up Display that, together with the Driving Assistant and the lighting package, guarantees the carefree driving pleasure you expect in a BMW.

  • In addition to the items listed above, the Pure Impulse full equipment package contains the following optional features:

    • Storage package
    • Alarm system
    • BMW Head-Up Display
    • Headliner in anthracite
    • Driving Assistant
    • Harman Kardon HiFi loudspeaker system
    • Convenience telephony with extended smartphone connectivity
    • LED headlights with extended features
    • Lighting package
    • Park Distance Control (PDC)
    • 20" BMW i light alloy wheels W-spoke 470 with mixed tyres