Learn more about BMW models, products and services:

Choose a different country

Juliette Lewis’ Manifesto on Women’s Empowerment

4 min reading time

What is women’s empowerment? International women’s day

is the right time to answer this question. We asked world-famous actress Juliette Lewis to write a manifesto about gender equality. Watch her women’s empowerment speech now.

Juliette Lewis’ Manifesto

Interview with Juliette Lewis about Women’s Empowerment

You wrote the text for this ad yourself. Why do you think you are the right person for this message?

You know, I’m in my forties now. So, you come to a place – I hope other people come to this place – and owning your past and accepting the challenges you faced and also the strengths that you possessed and the hard lessons you learnt, you should have a little bit of joy and strength. I feel I exemplify that.

You can really feel it in the words and the ad. Was there something special about this shoot?

The fact that Daniel (Editor's note: Daniel Askill, the director) came to me with his idea to International Women’s Day and that he wanted to do this commercial that exemplified strength and people following their passion in life with me – I think that’s special.    

I never set out to be reckless. Never was one just to go along for the ride.
Juliette Lewis

What convinced you to create this manifesto of empowerment in cooperation with BMW?

Well, I have to say, any association with a brand, you have to make sure you like the brand. And I do happen to drive a BMW, so that was cool.


And what kind of BMW stands in your driveway?

(Shouting in the direction of her assistant)
Hey, honey! What’s my car …? Model …?


Was there anything else beside the brand that made you do this?

What I also really liked about the project is, that Daniel, the director, was trying to make something really artistic. He’s a really great director, I know him of course from his Sia (Musician) videos and he’s quite brilliant. But what I liked the most was this whole thing: where they wanted me to just be me. So, I said yes!    

Watch the whole interview with Juliette Lewis

Who is Juliette Lewis?

Juliette Lewis is an icon of women’s empowerment. Born on 21 June 1973 in Los Angeles as the daughter of an actor and a graphic designer, she had a creative childhood. At the age of 16, she appeared on three episodes of much acclaimed TV series The Wonder Years. Just two years after this Martin Scorsese chose her for a leading role in his remake of Cape Fear alongside Robert De Niro, for which she was nominated an Academy Award for Best Supporting Actress. 

Portraying the nonstereotypical women in society

Over the next few years she appeared in various films of famous directors like Woody Allen, Oliver Stone and Robert Rodriguez. Many of her roles did not follow female stereotypes of women in society at that time, for example a psychopathic antihero in Natural Born Killers or a vampireslaying girl in From Dusk Till Dawn. Until today she has acted in 82 different roles varying from big cinema hits to TV series and music videos. 

I had my highs and lows. I’ve tasted those highs and crawled on the bottom floor. But, I owned all of it.
Juliette Lewis

Juliette and the Licks: songs about women’s empowerment

But the film business wasn’t enough for Juliette Lewis. After being inspired by a Blondie concert she founded Indie Rock Band Juliette and the Licks. They were touring the world as supporting act for the Foo Fighters. The band broke up in 2009 after two albums. While still working as an actress, Juliette Lewis continued to make music by her own – releasing two albums. 2015 and 2016 Juliette and the Licks played two reunion concerts in Los Angeles and London.

Juliette Lewis is one of the most inspirational women in film and music business and represents female strength and women’s empowerment for years now.    


This website uses cookies. By using and further navigating this website you accept this. Detailed information about the use of cookies on this website is available by clicking on more information.