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Triggers aspiration: the BMW 1 Series has arrived to attract all the admiring glances. This is because its outstanding design and progressive design language distinguish it from the crowd at the very first glance. The same holds true for its interior with a modern atmosphere that inspires through premium quality and openness. Efficient engines, the front-wheel drive now premiering in the BMW 1 Series and state-of-the-art chassis technologies guarantee driving experiences full of dynamics and agility, while innovative technologies and driver assistance systems ensure that you always reach your destination safely and comfortably.

13 October 2020

CO2 emissions 162–99 g/km (combined)
Fuel consumption 7.1–3.8 l/100 km (combined)

5 good reasons for the BMW 1 series

1.    Progressive sporty exterior design with elegant details

2.    Functional high class cockpit leaves nothing to be desired

3.    Distinctive driving dynamics through perfectly set up drive train components

4.    The intelligent voice assistant supports you with all your wishes and questions concerning the vehicle

5.    Have your vehicle move into its parking space independently with the innovative parking assistant

Ready for your BMW 1 Series?

Get excited to experience dynamic driving pleasure and let yourself be inspired by the athletic design and the diverse range of options.

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With the first generation of the BMW 1 Series, BMW joined the premium segment of the compact class in 2004. The five-door with rear-wheel drive scored high not just for the sheer driving pleasure, but for its reliability and passenger safety. With the 2007 facelift, the BMW 1 Series 3-door also came onto the market. The design of this striking compact model is reinforced by its sporty character.
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In 2011, the second generation of the athletic compact model came onto the market, which impressed with its breathtakingly precise handling and exciting performance. The intelligent communication and entertainment solutions form BMW ConntectedDrive have revolutionized the BMW 1 Series since its update in 2015 as the interface between individual mobility and day-to-day activities.
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Drive train components perfect tuned to one another (e.g. ARB technology), driver assistance systems and digital services unique in this class provide an unprecedented driving experience in this class.
The all-new BMW 1 Series is young, cool and urban. Compact proportions, a flowing roofline and striking, dynamic lines promise agility and driving pleasure at first sight. The interior is modern and precisely structured. It offers the passengers more space than ever before.
Domagoj Dukec, Vice President Design BMW