BMW iX test drive

BMW iX: Can it win hearts and change minds?

#NEXTGen is a BMW Group Platform

Take one two-time Oscar winner in love with his BMW 3.0 CS and one BMW CEO who can’t stop raving about his latest innovation and what do you get? More than enough reasons to change. In this short film, Oliver Zipse invites Christoph Waltz to discover the BMW iX, explore its new technologies and see how intelligent design and iconic elements can work together to produce an extremely smart outcome.

13 November 2020