Chasing iNEXT

Episode 6: The story of actually finding the visionary supercar

Will they see it or won’t they? In this series closer full of surprises, join our documentary film team during their last attempt to finally find and shoot the visionary supercar iNEXT.

24 November 2020

This could be it! Catching a glimpse of the visionary supercar iNEXT

In this emotional series closer, the film team tasked with making a documentary about the iNEXT summarizes their journey, asks essential questions like “which animal would the iNEXT be” and lets us in on why CEO of BMW AG Oliver Zipse is so excited about the visionary supercar. But will they finally find the iNEXT and get to film the finished product in all its beauty? Find out how their unique journey of discovery ends and maybe be one of the first to see e-mobility’s latest innovation. Spoiler alert: there’s also a crazy dance-off involved. 

About the series:
Chasing iNEXT is the heart of this year’s #NEXTGen. With its unique approach to storytelling and a distinctly ironic humor, it tells the stories of the humans behind the latest product innovations of the BMW Group in a totally new way.

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