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Cookies

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BMW cookie policy

What is a cookie?

A cookie is a small file that stores Internet settings. Almost every website uses cookie technology. It is downloaded by your Internet browser on the first visit to a website. The next time this website is opened with the same user device, the cookie and the information stored in it is either sent back to the website that created it (first-party cookie) or sent to another website it belongs to (third-party cookie). This enables the website to detect that you have opened it previously with this browser and in some cases to vary the displayed content.

Some cookies are extremely useful, as they can improve the user experience on opening a website that you have already visited a number of times. Provided you use the same user device and the same browser as before, cookies remember for example your preferences, how you use a site, and adapt the displayed offerings to be more relevant to your personal interest and needs.

Depending on their function and intended purpose, cookies can be divided into four categories*: essential cookies, performance cookies, functional cookies, cookies for marketing purposes.

 

Cookies not requiring consent on this website

Essential cookies, also referred to as "strictly necessary" cookies, ensure functions without which you would not be able to use this website as intended. These cookies are used exclusively by BMW and are therefore so-called first-party cookies. They are only stored on your user device during the current browser session. Essential cookies ensure, for example, that when you open the vehicle configurator you are shown a version where the bandwidth-related data volume corresponds to that of the Internet connection you are using. 

When switching sites, for example, such cookies also ensure the functionality of a change from http to https and thus compliance with increased security requirements for data transfer.

Last but not least, a cookie such as this also saves your decision with regard to the use of cookies on our website. Your consent is not required for the use of essential cookies.

Essential cookies cannot be disabled using the function of this site. In general, you can disable cookies in your browser at any time.

 

List of cookies not requiring consent :

Cookie Name: DoNotTrack
Provider: endpoint/microservice
Purpose: This cookie is used to disable tracking. If set, the value is always "true".
Expiration: 2 years from set/update
Category: Strictly Necessary Cookies

Cookie Name: pwpwa
Provider: Akamai
Purpose: All pages available on the BMW.com can either be accessed as their standalone AMP ("Accelerated Mobile Pages“) version or as an extended PWA ("Progressive Web App“) variant. If accessed as a PWA, the pages will be served via a service worker in supporting browsers. A service worker is a type of proxy that in our case redirects every request to an AMP page to its PWA version. To achieve the same functionality in non-supporting browsers, we set an additional cookie with the key "pwpwa“ to redirect those requests on the server side.
Expiration: 2 years from set/update
Category: Strictly Necessary Cookies

Cookie Name: AKA_A2
Provider: Akamai
Purpose: This Akamai cookie is used to speed up content delivery on websites using the adaptive acceleration feature. Adaptive Acceleration (A2) is Akamai's intelligent platform that continuously applies performance optimizations. No specific user data needs to be set.
Expiration: 1 hour from set/update
Category: Strictly Necessary Cookies

Cookie Name: amp-user-notification
Provider: Google
Purpose: This cookie is set for US users. A layer informs users from the USA, that this is not the website of the US market and offers a quick switch to the BMW USA website.
Expiration: 1 year from set/update
Category: Strictly Necessary Cookies

Cookie Name: JSESSIONID
Provider: legacy.bmw.com
Purpose: This cookie is used by sites with JavaServer Pages to maintain an anonymous user session.
Expiration: Session
Category: Cookies for marketing purposes

Cookie Name: ROUTEID
Provider: legacy.bmw.com
Purpose: This cookie is set when JSESSIONID is set to ensure the best possible stability and performance when navigating around the website. It contains no personal info.
Expiration: Session
Category: Cookies for marketing purposes

Cookie Name: visitorid
Provider: static.bmw.com
Purpose: This cookie is used to identify user requests. It contains no personal info.
Expiration: 4 years from set/update
Category: Cookies for marketing purposes 

 

Cookies requiring consent on this website

Cookies that are not essential to be able to use the website in line with the above definition perform important tasks. Without these cookies, functions that enable convenient surfing on our website, such as pre-completed forms, are no longer available. The settings you have made cannot be stored and must therefore be queried anew on each page. Furthermore, we have no possibility to adjust to you with customized offers. 

BMW also integrates content from third parties in this website. Examples of this are the integration of Facebook services or YouTube videos. These third-party providers can theoretically set cookies while you are visiting the BMW website, obtaining the information that you have opened a BMW website, for example. Please visit the websites of third-party providers to obtain more information regarding their use of cookies. If you have decided as a general principle not to give your consent to the use of cookies that require consent or to revoke consent that has been given, you are only provided with the functionalities of our website where we can guarantee use without these cookies. Areas of our website that potentially offer the technical possibility to integrate third-party content and therefore to set third-party cookies are not available to you in this case. You will be informed of this by a corresponding prompt. If you nonetheless wish to use the content of the website in such a case, this is only possible if you agree to use cookies requiring consent. Activate the consent function available at the respective position on our website. 

List of cookies requiring consent :

Cookie Name: adobe_amp_id (will be replaced by AMCV_###@AdobeOrg)
Provider: Adobe Analytics
Purpose: This cookie is used to identify a unique visitor for mobile optimized (AMP) Pages. This ID is independent of any other ID being set by Adobe Analytics elsewhere (e.g.s_vi cookie).
Expiration: 2 years from set/update
Category: Cookies for marketing purposes

Cookie Name: AMCV_###@AdobeOrg
Provider: Adobe Analytics
Purpose: This cookie is used to identify a unique visitor. It is set to store a unique visitor ID in an AMCV_###@AdobeOrg cookie on the domain of the current website, where ### represents a random string of characters.
Expiration: 2 years from set/update
Category: Cookies for marketing purposes

 

Social Media Cookies:

Social media cookies from third-party providers are set when loading or interacting with the social media plug-ins integrated in BMW.com.  Cookies of this type save data anonymously. These data are then used for example to recognise whether users of BMW.com are connected parallel with a social media account, which then allows the uncomplicated sharing of content from BMW.com on social media platforms. Third-party providers then use these data to offer users outside of BMW.com improved functions and individualised contents. Here follows an overview of the social media cookies that might be used.

 

Facebook

Cookie Name: act
Expiration: Session
Category: Cookies for marketing purposes

Cookie Name: c_user
Expiration: 3 months from set/update
Category: Cookies for marketing purposes

Cookie Name: datr
Expiration: 2 years from set/update
Category: Cookies for marketing purposes

Cookie Name: fr
Expiration: 3 months from set/update
Category: Cookies for marketing purposes

Cookie Name: pl
Expiration: Session
Kategorie: Cookies for marketing purposes

Cookie Name: presence
Expiration: 3 months from set/update
Category: Cookies for marketing purposes

Cookie Name: sb
Expiration: 2 years from set/update
Kategorie: Cookies for marketing purposes

Cookie Name: wd
Expiration: 3 weeks from set/update
Category: Cookies for marketing purposes

Cookie Name: xs
Expiration: 3 months from set/update
Category: Cookies for marketing purposes

 

Instagram

Cookie Name: urlgen
Expiration: Session
Category: Cookies for marketing purposes

Cookie Name: shbid
Expiration: 1 week from set/update
Category: Cookies for marketing purposes

Cookie Name: shbts
Expiration: 1 week from set/update
Category: Cookies for marketing purposes

Cookie Name: mcd
Expiration: Session
Category: Cookies for marketing purposes

Cookie Name: ds_user_id
Expiration: 75 days from set/update
Category: Cookies for marketing purposes

Cookie Name: rur
Expiration: Session
Category: Cookies for marketing purposes

Cookie Name: sessionid
Expiration: 75 days from set/update
Category: Cookies for marketing purposes

Cookie Name: mid
Expiration: Session
Category: Cookies for marketing purposes

Cookie Name: fbm_###
Expiration: 11 months from set/update
Category: Cookies for marketing purposes

Cookie Name: csrftoken
Expiration: 1 year set/update
Category: Cookies for marketing purposes

 

Twitter

Cookie Name: _ga
Expiration: 2 years from set/update
Category: Cookies for marketing purposes

Cookie Name: _gat
Expiration: 1 minute from set/update
Category: Cookies for marketing purposes

Cookie Name: _gid
Expiration: 1 year from set/update
Category: Cookies for marketing purposes

Cookie Name: twittersess
Expiration: Session
Category: Cookies for marketing purposes

Cookie Name: ct0
Expiration: 6 hours from set/update
Category: Cookies for marketing purposes

Cookie Name: eu_cn
Expiration: 1 year from set/update
Category: Cookies for marketing purposes

Cookie Name: external_referer
Expiration: 1 week from set/update
Category: Cookies for marketing purposes

Cookie Name: guest_id
Expiration: 2 years from set/update
Category: Cookies for marketing purposes

Cookie Name: personalization_id
Expiration: 2 years from set/update
Category: Cookies for marketing purposes

Cookie Name: tfw_exp
Expiration: 2 weeks from set/update
Category: Cookies for marketing purposes


Youtube

When loading Youtube videos on bmw.com, the following cookies might be set. They help e.g. to track the user behavior. Their purpose is not explained in detail though.

Cookie Name: CONSENT
Expiration: 20 years
Category: Cookies for marketing purposes

Cookie Name: GPS
Expiration: 1 day
Category: Cookies for marketing purposes

Cookie Name: IDE
Expiration: 1 year
Category: Cookies for marketing purposes

Cookie Name: PREF
Expiration: 8 months
Category: Cookies for marketing purposes

Cookie Name: VISITOR_INFO1_LIVE
Expiration: 6 months
Category: Cookies for marketing purposes

Cookie Name: YSC
Expiration: Session
Category: Cookies for marketing purposes 


*Categories

Depending on their function and intended purpose, cookies can be divided into four categories*: essential cookies, performance cookies, functional cookies, cookies for marketing purposes. 

 

Essential cookies

Essential cookies are required so that you can navigate on a website and use its features. Without these cookies, functionalities cannot be ensured, for example that actions performed during a visit (e.g. text input) are preserved, also when navigating between individual pages of the website.


Performance cookies

Performance cookies collect information on how a website is used – for example which pages a visitor opens most frequently and whether they receive error messages from a page. These cookies do not save any information that permits identification of the user. The collected information will be aggregated and thus will be analysed in a non-attributable way to a specific person. These cookies are used exclusively to improve the performance of a website and thus the user experience. 
 

Functional cookies

Functional cookies enable a website to save details that have already been provided (e.g. user name, language  choices or your location) and offer the user improved, more personal functions. Functional cookies are used, for example, to enable requested functions such as the playback of videos. These cookies collect anonymised information; they cannot track your movement on other websites.


Cookies for marketing purposes

Cookies for marketing purposes are used to extract advertisements that are relevant to specific users and adapted to their interests. They are also used to limit the frequency of appearance of an advertisement and to measure the effectiveness of advertising campaigns. They register whether you have visited a website or not. This information can be shared with third parties, for example advertisers. Cookies to improve target group contact and advertising are often linked with page functionalities of third parties.

 

Use of cookies on www.bmw.com

Like most of the websites you visit, www.bmw.com also uses cookies to improve the user experience on both single and repeated visits to the website. As a result you can switch quickly and easily between the pages, save your preferences, communicate via social networks such as Facebook or Twitter. Cookies are set either by our website (first-party cookies) or by other websites with contents that appear on our website (third-party cookies). For instance, our website incorporates “sharing” buttons that enable users to share contents with their friends on social networks such as Facebook and Twitter. These third-party providers may set cookies when you are logged on to their pages and visit our website. BMW AG has no influence on the cookie settings of these websites. Please visit the websites of third-party providers to obtain further information on how they use cookies.

Managing and deleting cookies

The top button provides you with the possibility to refuse or accept cookies requiring consent.

You can also block and delete cookies by changing your browser settings. To manage cookies, most browsers allow you to refuse or accept all cookies or only to accept certain types of cookie. The process for the management and deletion of cookies can be found in the help function integrated in the browser.

If you wish to limit the use of cookies, you will not be able to use all the interactive functions of our website.

 

Performance cookies: user tracking

Our website uses Adobe technology to collect information as to how users interact with the website and its content. BMW AG uses this information to ensure that the website creates added value for its visitors, for example with content adapted to your personal needs. Within the framework of the application of Adobe technology, the data are collected by means of Adobe Analytics and Adobe Dynamic Tag Management and are anonymised, processed, and stored in Adobe data centres in Europe. If you wish to object to the complete data acquisition by Adobe, you can do so by using the button provided above or running the opt-out process on the Adobe website and thus declare your objection: http://www.adobe.com/de/privacy/opt-out.html

On our website performance cookies are set by the opt-in process. That means, cookies will be set only after the user has accepted the use of cookies. If you already accepted the use of cookies and afterwards wish to have a complete Adobe opt-out as performance cookies, you can do so via the button provided above. If you delete all of your cookies, you have to run the opt-out process once again. This also applies if you visit this website from other user devices. If your security settings are too high and the cookie is blocked, we cannot act on your opt-out request. In this case, you should repeat the opt-out process with lower security settings.

Social Plugins

Use of Social Plugins on www.bmw.com

On our website www.bmw.com we use website elements from the social networks Facebook, Twitter and Instagram. Suppliers of the plug-ins are the companies Facebook Inc., Twitter Inc. and Instagram LLC (“Providers”). Web page elements are e.g. buttons (so-called “social plug-ins) or integrated content from the providers.

The operator of Facebook is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”). For an overview of Facebook web page elements and their look go to https://developers.facebook.com/docs/plugins.

The operator of Twitter is Twitter Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA (“Twitter”). For an overview of Twitter webpage elements and their look go to: https://dev.twitter.com/web/overview.

The operator of Instagram is Instagram LLC, 1601 Willow Road, Menlo Park, CA 94025, USA (“Instagram”). Website elements of Instagram are recognizable by the Instagram logo and lettering on the website element itself.

Your browser establishes a direct connection to the server of the respective provider when you visit a page from our website that contains such a website element. The content of the website element is transmitted by the respective provider directly to your browser and integrated into the BMW page. By integrating the website elements, the providers gain knowledge that your browser has accessed the corresponding page of our website, and even if you do not have a profile with the respective provider or are not logged in at the time. This information (including your IP address) is transmitted by your browser directly to a server of the respective provider in the USA and stored there.

If you are logged into one of the services, the respective provider can directly assign the visit to our website to your profile with this provider.

 

 

 

BMW has no influence on the parameters of the data that the providers extract with the help of the website elements. For details on the purpose and extent of the data collection and the further processing and use of the data by the providers as well as your related rights and setting options for protecting your privacy, please refer to the privacy policy of the provider: 

 

 

 

Facebook: https://www.facebook.com/about/privacy/
Instagram: https://help.instagram.com/155833707900388
Twitter: https://twitter.com/de/privacy

You would need to log out of each provider’s services if you want to prevent providers from directly associating the data collected through our website with your profile in that service. Finally, there is the possibility of completely preventing the loading of the website elements with browser add-ons.

AMP

Data protection in connection with Google Accelerated Mobile Pages (AMP)

The contents of this website can also be delivered as Accelerated Mobile Pages (AMP). This is technology from Google LLC (“Google”) Amphitheatre Parkway, Mountain View, CA 94043, USA. It helps us optimise the loading time of the website content for you. Therefore, it is possible that, for example, after a Google search with your smartphone, content on this website can be read in the Internet that is not located on the BMW AG servers. Rather, it is possible that the pages may be delivered directly from a third-party cache such as Google. No changes are made to the source code. In this case, BMW AG has no influence on the data processing and handling of your IP address. We make sure to not collect personal information through Accelerated Mobile Pages. The IP address is therefore processed anonymously.

Cookies

We use cookies to optimise this website and continuously update it according to your needs. Please click on “Cookies” for detailed information on the use of cookies on this website. If you click “Yes, I agree”, cookies will be activated. If you do not want cookies to be activated, you can opt out here . The settings can be changed at any time under “Cookies”.