What is a cookie?
A cookie is a small text file that stores Internet settings. Almost every website uses cookie technology. The cookie is downloaded by your Internet browser the first time you visit a website. The next time you visit this website with the same terminal device, the cookie and the information in it are either sent back to the originating website (first-party cookie) or to another website to which it belongs (third-party cookie). By that, the website can detect that it has already been opened using this browser, and in some cases it will then vary the content it shows. Some cookies are extremely useful as they are able to improve the user experience when you return to a website that you have already visited several times before. Provided you are using the same device and the same browser as on previous visits, cookies remember features such as your preferences when you use a page and adapt what is offered so that it better suits your personal interests and requirements. Cookies can be divided into four categories* according to their function and purpose: strictly necessary cookies, performance cookies, functional cookies and cookies for marketing purposes.
Cookies exempt from consent on this website
Cookies subject to consent on this website
Cookies can be divided into four categories according to their function and purpose: strictly necessary cookies, performance cookies, functional cookies and cookies for marketing purposes.
Strictly necessary cookies
Strictly necessary cookies are essential in order to enable you to move around the website and use its features. Without these cookies, services you have asked for cannot be provided – for example, remembering previous actions (e.g. entered text) when navigating back to a page in the same session.
Performance cookies gather information about how a website is used – for example, which pages a visitor opens most often, and whether the user receives error messages from some pages. These cookies do not save information that would allow the user to be identified. The collected information is aggregated, and therefore made anonymous. These cookies are used exclusively to improve the performance of the website, and with it the user experience.
Functionality cookies enable a website to save information which has already been entered (such as user names, languages choices, and your location), so that it can offer you improved and more personalised functions. For example, a website can offer you local, price-relevant tax information if it uses a cookie to remember the region in which you are currently located. Functional cookies are also used to enable features you request such as playing videos. These cookies collect anonymous information and cannot track your movements on other websites.
Cookies for marketing purposes
Cookies for marketing purposes are used to display advertisements to users that are more targeted and adapted to their interests. They are also used to limit the frequency with which an advertisement appears and measure the effectiveness of advertising campaigns. They register whether a person has visited a website or not. This information may be shared with third parties, e.g. advertisers. Cookies for improving target group appeal and advertising are often linked with page functionalities of third-party providers.
Managing and deleting cookies
We provide the above button as a convenient means for you to reject or accept cookies subject to consent. You can also block and delete cookies by changing your browser settings. In order to manage cookies, most browsers allow you to accept or reject cookies or only accept certain types of cookies. You will find the procedure for managing and deleting cookies in the help function integrated in your browser.
If you restrict the deployment of cookies in any way, you will not be able to use all the interactive functions on our website.
Performance cookies: User tracking
Our website uses “Adobe” technology in order to gather information on how users interact with the website and its contents. BMW AG uses this information to ensure that the website creates value added for its visitors, e.g. by means of contents tailored to your personal requirements
Your security and private sphere are not adversely affected. The deployment of Adobe involves capturing data by means of Adobe Analytics and Adobe Dynamic Tag Management, which are then anonymised, processed and stored in Adobe computing centres in Europe. If you wish to fully reject data capture by Adobe, you can do this by completing the opt-out process on the Adobe website. http://www.adobe.com/de/privacy/opt-out.html
If you wish to completely opt out of Adobe as performance cookies, you can do so using the buttons provided above.
If you delete all of your cookies, it will be necessary to repeat the opt-out process, as is also the case when you visit this website from different computers. If your security settings are too high and the cookie is blocked, we will not be able to carry out your opt-out request. You will receive notification to this effect and should then repeat the opt-out process with lower security settings.
Data protection in connection with Google Accelerated Mobile Pages (AMP)
The contents of this website can also be delivered as Accelerated Mobile Pages (AMP). This is technology from Google LLC (“Google”) Amphitheatre Parkway, Mountain View, CA 94043, USA. It helps us optimise the loading time of the website content for you. Therefore, it is possible that, for example, after a Google search with your smartphone, content on this website can be read in the Internet that is not located on the BMW AG servers. Rather, it is possible that the pages may be delivered directly from a third-party cache such as Google. No changes are made to the source code. In this case, BMW AG has no influence on the data processing and handling of your IP address. We make sure to not collect personal information through Accelerated Mobile Pages. The IP address is therefore processed anonymously.