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From breathtaking scenic routes to bustling metropoles, from stunning design to conscious sustainability, from iconic heroes of the past to high-tech power houses on wheels of the future – mobility has never been more fascinating – and automobile advancement never so exciting and promising – as it is today. With, we offer you a platform that brings you closer to this fascination and the latest technological and lifestyle trends. With stories focusing on topics like mobility, heritage, our shared future and recent milestones, facts, insights, recent and future BMW icons, we invite you inside the BMW universe to explore and enjoy.

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