The design of each new BMW model remains a secret until series production starts. An exclusive look behind the scenes of the BMW design studio.
Designers need to anticipate what will be perceived as contemporary in the world and mobility of the future. And how the needs of customers could have changed by then.
The first contact with a new model is a white sheet of paper and a pen. The designers first express their ideas in hand-drawn sketches.
In addition to the sketches, the designers visualize the proportions of their vehicle designs on a scale of 1:1 on the wall - with so-called tape drawings.
The CAS (Computer Aided Styling) designers then design a three-dimensional virtual model from the two-dimensional sketch.
The vehicle design is worked out three-dimensionally on a scale of 1:1. These models are made of clay and coated with a special foil that imitates a paint finish.
At the same time, the interior designers are refining their models. With the help of VR glasses, they can experience the entire interior in so-called seat boxes.
BMW Design has their own team for design details, colors, and materials.