VIRTUAL & AUGMENTED REALITY.

VIRTUAL & AUGMENTED REALITY.

Virtual & Augmented Reality.

BMW VISIONS: EXPERIENCE BMW NEXT 100 AT FIRST HAND.

Immerse yourself in the visionary world of BMW. View the BMW VISION NEXT 100 from all sides in fascinating augmented and virtual reality. Using a photo function, you can photograph the concept vehicle in your chosen environment and then share the picture with your friends. Virtual reality enables you to enter and explore the interior in an impressive 360° presentation. With virtual reality glasses or Cardboard, you experience the interior in realistic 3D.    

  • The benefits at a glance
    • 360° exterior view in augmented reality
    • Photo function for images with the BMW VISION NEXT 100
    • Virtual reality 360° interior experience
       

BMW i VISUALIZER: AN INDIVIDUAL BMW AT YOUR FINGERTIPS.

With the BMW i Visualizer app, you create your own personal BMW i3 or i8 simply by moving your fingers. Select the exterior and interior to match your preferences, open the door, switch on the light – Google’s interactive augmented reality technology “Tango” makes it all possible. Save the vehicle configurations you create and share your enjoyment with friends and followers on social media channels, by e-mail or send a QR code. You also have the option of sending your own personal configuration directly to a BMW i outlet.     

  • The benefits at a glance
    • Unique interactive experience of individual functions
    • Visualization and exploration of 3D products in original size
    • Configure colours and wheels in a flash
       

BMW AUGMENTED: YOUR FAVOURITE MODELS IN ONE APP.

Let the BMW Augmented app immerse you in the fascinating world of the new BMW 7 Series models – and experience all the highlights with the aid of augmented reality (AR) on your tablet or smartphone. Look forward to 3D models, interactive product information, videos, high-resolution images and other information. Simply load the free BMW Augmented app onto your device, start up the application, scan the pages indicated and discover the fascination of the BMW 7 Series models.    

  • The benefits at a glance
    • Model highlights in augmented reality
    • Vehicles as 3D models
    • Interactive product information
       

BMW INDIVIDUAL 7 SERIES AUGMENTED REALITY: THE ENHANCEMENT OF PERFECT DESIGN.

With the BMW Individual 7 Series Augmented Reality app, you can design the BMW 7 Series to match your own preferences. Individualise your vehicle by app with the equipment of the BMW Individual Collection and then view the result in its original size as an augmented reality model. One very practical feature: thanks to intelligent App-Bridge, you can conveniently switch to the BMW Individual app and import the configuration you have created into the BMW 7 Series Augmented Reality app. This enables you to view your dream vehicle up close as an AR projection and experience it from all sides – whenever and wherever you want.    

  • The benefits at a glance
    • Design the BMW 7 Series Individual by app
    • Exclusive choice of colours and materials
    • Visualisation of the creation in augmented reality
    • Connection to BMW Individual app and option for importing configurations created