DESIGN DIALOGUE.
One special feature of BMW Design is the intensive dialogue that essentially shapes the culture and philosophy of the design process. However, this dialogue is not restricted to BMW itself. The company promotes, celebrates and shares its own passion for designing with a range of different partners. In this way designers and artists outside of the automobile sector have drawn inspiration from the design themes of current BMW production models so that they can then reinterpret them in an entirely free manner. As a result, extremely exciting works have emerged in recent years, which been very rewarding for both sides.
The shared work with creative minds from all disciplines and the support of those producing cultural work thus becomes a creative process of reciprocal learning and mutual inspiration.
