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Sheer Driving Pleasure

Digital Journey

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Never before has the spectrum of mobility been so fascinating and automotive progress promised so much. We take you on a digital journey to the exciting topics of our time and through the BMW universe. Sheer driving pleasure is transposed to the digital future. At BMW, digitalization is a path that serves people’s well-being, enables networking, and makes it even easier to experience joy.

18 April 2023

Smart Assistance

The BMW Driving Companionship

Over-the-Air Updates

The Joy of the Ever-Evolving

The future of luxury

Digital art meets mobility

Art meets innovation

The BMW i5 Flow NOSTOKANA

Innovatively mobile

BMW i5: with dynamism and a helping hand

\\ welcome to my hub! //

\\ hi, i'm Dee! //

DEE MY GUEST

An audio series about humans and machines

Digital dialog

Arnold Schwarzenegger and the BMW i Vision Dee

50 years of Designworks

Designworks – innovation through the ages

Future of Tech

Experience the technology of the future today: Flexibility

Future of Tech

Experience the technology of the future today: Entertainment

Audio column

The future of industrial technology trends

Rafael Lozano-Hemmer

Visualizing the invisible

Audio column

The future of audio and acoustics

BMW x Swarovski

The new light on the road

Audio column

The future of visual arts

Hidden gems

The BMW concept cars you need to know

HYPNOPOLIS 2: UTOPIA IN PROGRESS

THE 8 X JEFF KOONS

Creating uniqueness

Connect your life

BMW Service

Bizarre, funny, emotional: the exploits of BMW drivers

How can we RE:IMAGINE TODAY?

Welcome to JOYTOPIA

Edition Black Vermilion

BMW X5 and BMW X6 in black and red: inspired by nature

Style guide: How BMW car design comes about