Skip to main content
Video description
Video description

0 min reading time

Over-the-Air Updates - The Joy of the Ever-Evolving

Imagine a vehicle that evolves continuously – growing smarter, safer, and more attuned to your needs. This vision for the future of driving is a reality today, thanks to BMW Remote Software Upgrades that bring advancements in performance, safety, convenience, and entertainment directly to each vehicle – as effortlessly as updating a smartphone.

28 November 2024

Video description
Video description

In a world where technology is rapidly advancing, modern drivers expect their vehicles to be as adaptive and connected as the rest of their digital lives. Intelligent Connected Vehicles (ICVs) are transforming the driving experience. Over-the-Air updates (➜ Read also: Full guide to BMW software updates) are at the core of this transformation, allowing vehicles to evolve in response to the latest advancements, continuously integrating new functions and adapting to drivers' preferences.

BMW embodies this vision with a focus on exceptional reliability, performance, and functionality. With millions of vehicles already benefiting from OTA updates, BMW has established a global network of cars that deliver the latest in infotainment, driving dynamics, assistance, comfort, and safety. Guided by a commitment to refine and enhance proven solutions, BMW ensures that every update builds on the high standards that define the brand, elevating each drive and delivering an experience that feels fresh, safe, and exciting.

Believing that the best is yet to come, BMW continues to enhance its vehicles with every update. For drivers, this means a unique ownership experience that is immersive, evolving, and responsive to their preferences, offering not merely a car but a smart, reliable partner on the road. BMW remains at the forefront of modern mobility, dedicated to creating a driving experience that meets the rising expectations of today and sets the standard for the future.

A Milestone in Over-the-Air Technology

BMW has reached a significant milestone, delivering over 10 million software updates worldwide. This achievement underscores its leadership in OTA technology and dedication to an ever-improving driving experience. These updates introduce new features and optimise systems without a dealership visit, complementing traditional service and ensuring the highest standards of quality.

The Power of Software-Defined Vehicles

Video description
Video description

Historically, a vehicle's capabilities were limited to its original hardware. The shift of BMW to software-defined vehicles (➜ Read also: Experience the Technology of the Future Today: Flexibility) allows for an adaptable, future-ready experience. High-performance computing units drive everything from infotainment to driving assistance, so OTA updates can introduce or refine features like advanced driver assistance systems (ADAS), infotainment, and in-car personalisation.

Safety and Maintenance: Evolving Standards

ota

Safety is a core priority for BMW, and OTA updates reflect this by continuously enhancing safety standards for drivers, passengers, and road users. BMW also prioritises strong data protection with each update, ensuring cybersecurity evolves with technological advances. Regular updates to features like lane-keeping assistance and adaptive cruise control further optimise performance for safer journeys.

BMW redefines vehicle maintenance with real-time diagnostics and predictive tools. These systems provide early warnings about potential issues, allowing drivers to address maintenance needs proactively, thereby minimising downtime and extending the vehicle’s overall lifespan. Over-the-air (OTA) updates further elevate this experience, exemplifying the high standards of BMW. By focusing on refining and enhancing proven solutions, BMW ensures that every update builds upon the vehicle’s excellence, further enhancing reliability, performance, and functionality.

Entertainment and Connectivity at the Core

Video description
Video description

BMW delivers a connected, enjoyable driving experience by continually upgrading infotainment systems, ensuring each vehicle offers the latest digital features without a dealership visit. With seamless smartphone integration, voice assistants, and a wide array of apps, BMW vehicles stay at the cutting edge of in-car entertainment and connectivity.

Customisable modes and enhanced connectivity options are regularly introduced to meet evolving customer demands, making each journey as convenient as it is enjoyable.

Human-Centric Design: Innovation with a Purpose

Guided by a human-centric design philosophy, every BMW feature – from driver assistance to infotainment – enhances the driver and passenger experience. Each OTA update further aligns BMW vehicles with their owners, providing a personalised and fresh experience every time (➜ Read also: Connect your life with the My BMW App). This dedication to tailored innovation is at the core of the BMW ethos.

Intelligent Connected Vehicles: Driving the Future with BMW

ota

The commitment of BMW to driving dynamics has always defined its legacy of performance and responsiveness. By seamlessly integrating Over-the-Air technology, BMW injects unparalleled dynamism into connectivity, delivering state-of-the-art advancements that blend sleek design with real-world value. BMW Remote Software Upgrades enhance performance, safety, and convenience – from intelligent driver assistance features to the evolution of the iDrive, the benchmark automotive operating system – bringing the latest innovations directly to drivers’ fingertips and reaffirming the role of BMW as a leader in automotive technology.

Disclaimer: The upgrade possibilities and contents vary depending on country, vehicle model, equipment and vehicle condition.

Authors: Tassilo Hager, David Barnwell; Art Direction: Lucas Lemuth, Verena Aichinger; Photos: BMW; Videos: BMW; Collages: Max-o-matic

BMW CONNECTED DRIVE

BMW CONNECTED DRIVE

Find out more

Our tool for managing your consent to our use of cookies is temporarily offline.
For this reason, some functions that require your consent to the use of cookies may not be available.