PERFECT HARMONY BETWEEN TECHNOLOGY AND AESTHETICS.
A BMW is not only technologically impressive but also emotionally moving. Characteristic of this is the perfect harmony of proportions, surfaces and details.
The typical combination of long wheelbase, short overhangs, a long bonnet and the rearward-positioned passenger compartment lend each BMW sporting elegance and dynamics even when standing still. The individual character of every model manifests itself through sophisticatedly modelled surfaces and is defined by precise contours. Fine details set multifaceted accents.
For decades various distinct design features have been shaping the unique styling of BMW. BMW was quick to recognise and consistently cultivate the value of these features. This is why, even today, the traditions that have evolved can be seen in every single BMW. All models reinterpret the typical features for themselves, thus underlining their independent character.