PERFECT HARMONY BETWEEN TECHNOLOGY AND AESTHETICS.

A BMW is not only technologically impressive but also emotionally moving. Characteristic of this is the perfect harmony of proportions, surfaces and details.

The typical combination of long wheelbase, short overhangs, a long bonnet and the rearward-positioned passenger compartment lend each BMW sporting elegance and dynamics even when standing still. The individual character of every model manifests itself through sophisticatedly modelled surfaces and is defined by precise contours. Fine details set multifaceted accents.

For decades various distinct design features have been shaping the unique styling of BMW. BMW was quick to recognise and consistently cultivate the value of these features. This is why, even today, the traditions that have evolved can be seen in every single BMW. All models reinterpret the typical features for themselves, thus underlining their independent character.

Dynamic Highlight - the new BMW 6 Series Gran Coupé

THE KIDNEY-SHAPED GRILLE.

CENTER OF ATTENTION.

The two-section, rounded radiator grille – known as the kidney grille – was first seen on the BMW 303 at the 1933 International Motor Show in Geneva and evolved during the course of time into one of the most distinctive BMW design features. Over decades the characteristic kidney grille has been interpreted in many different ways and still characterises the unmistakeable face of every BMW vehicle.

THE FACE OF BMW.

ENGAGING AESTHETICS.

The front section of a BMW displays typical features that clearly identify it as a BMW. A distinctive design unit is formed by the kidney-shaped grille with the centrally positioned emblem above and the twin headlights on either side.The double-round headlights are slightly cut-off at the top thus ensuring a focused view onto the road.

THE CREASE LINE.

SOPHISTICATED STYLE.

Coming from the front, the characteristic crease line takes an exciting movement towards the rear-end and gives every BMW a suitably distinctive tapered shape. It divides the sophisticated surfaces of the side, accelerates the vehicle even when standing still and underlines its dynamic forward thrust. In addition, the door handles are precisely integrated in the crease line, further enhancing its effect.

THE HOFMEISTER KINK.

DYNAMIC FINESSE.

The Hofmeister kink is the term for the counter curve in the window-outline at the base of the rear roof pillar. First introduced at BMW in 1961 it owes its name to Wilhelm Hofmeister, the head of BMW body design at the time, and since then has appeared on almost every BMW. The Hofmeister kink emphasises the dynamic forward thrust of the vehicle and draws attention to another feature typical of BMW: the rear-wheel drive.

L-SHAPED REAR LIGHTS

GLOWING EXPRESSION.

The L-shaped rear lights typical of the brand leave a lasting impression on the road users behind, particularly at night, and are also a source of fascination at second and third sight. The lighting elements in LED technology trace the striking L shape of the lights and appear to actually glow from within. The horizontal styling of the light elements typical of BMW not only ensures optimum recognition but also underlines the breadth of the rear and the sportingly stable stance of the vehicle.

Close