AHEAD OF ITS TIME AND STILL INFLUENTIAL.
The design of BMW has never been directed towards standards – instead it sets them. Through the consistent further development of evolved values. On the basis of its own history and its own fundamental convictions. With the aspiration to have a style-forming impact on the current epoch. Through pioneering ideas.
At the same time, the history of BMW Design points the way towards the future. Illustrating this are legendary vehicles that have set new standards in their time. Their design, which was ground-breaking in its day, continues to live on in every individual BMW automobile.