CONTEST FOR THE BEST IDEAS.

The design of a new BMW originates in an intensive and passionate process. Its most distinctive feature is the unique BMW internal design competition. This is where designers in the disciplines of exterior and interior compete against each other with their proposals. Their ideas and designs are first sketched two-dimensionally on paper or on the computer. They then later assume a three-dimensional form as elaborate clay models or in virtual renderings.

Trace the individual steps of the form-finding process in the video.

The BMW design process

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