Although its very own history is an indispensable part of BMW Design, it is only one element in the development of new solutions for the future of mobility. This is because what is also needed is the opportunity to think freely and creatively as well as the constant desire to create true innovations. In this way BMW Design is forever reinventing itself without forgetting its own roots. And in this process, it is always necessary to be one step ahead of the times, in terms of both technology and design.
The result is seen in leading technology and engaging aesthetics of BMW concept vehicles. This results in a combination of innovative technology and pioneering design: BMW concept vehicles.They let tomorrow’s mobility take shape today and serve as an inspiration and source of stimuli for the models to follow. And so it is true of many BMW concept studies that yesterday they were still a vision but today are already a natural part of the series production BMW automobiles.