The concept ‘infinite driving pleasure’ brings the BMW-typical pleasure and vision of sustainable mobility in focus at the IAA 2013. The BMW i takes centre stage on the 8,750 m² BMW stand, where authenticity, dialogue and experience come to the fore.
The BMW stand is characterised by the new track in the form of an infinity symbol symbolising the sustainable mobility concept of BMW. Visitors walk along the long straight stretch of the track, on a platform six metres above the ground, and experience the new world premiere up close – with particular focus on the new electric vehicles from BMW i.
At ground level, a wide spectrum of the BMW portfolio is on display with over 60 show vehicles and numerous experience areas about the newest technological innovations. In the middle of all this is the BMW i: on the i Walk that’s over 100 m long, the ‘Product Geniuses’ present the new BMW i3 and all its configuration and equipment options. All questions about electromobility will be answered competently in direct dialogue.
On two stages connected to the track BMW will present the world premiere round the clock in spectacular and informative show formats.