BMW pursues a clear strategy: to implement hybrid technology to gain maximum efficiency. The new BMW 7 Series Sedan is already the most efficient vehicle in its class. The BMW Concept 7 Series ActiveHybrid reduces fuel consumption and emissions by 15 percent versus the same car running on a combustion engine only. Yet a BMW with an electric motor is still a BMW so that the BMW Concept 7 Series ActiveHybrid still offers superior safety, comfort and design. The vehicle's 20-inch light-alloy rims and Bluewater metallic paint finish serve as a particular sign of distinction for BMW's maximum efficiency concept cars.
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