At the BMW Group plant Araquari in Brazil, more than 6,000 uniforms could be discarded on a yearly basis. Other materials are also disposed of, such as cable bags, seat belts and pieces of leather.
Materials that can easily be RE:USED.
FOUR FEMALE BMW EMPLOYEES SAW THIS OPPORTUNITY AND FOUNDED UPCYCLE ELEMENT
First, the materials are analyzed to check if they are in a condition to be reused. Then, they are taken to a group of seamstresses, providing the opportunity for promoting the financial empowerment of women with low income.
In their hands, waste is transformed into purses, backpacks, cases and many other products. UPCYCLE ELEMENT is a social and environmental initiative from BMW Group Brazil.