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TRANSFORMERS: THE CREATIVE WOMEN OF BRAZIL

At the BMW Group plant Araquari in Brazil, more than 6,000 uniforms could be discarded on a yearly basis. Other materials are also disposed of, such as cable bags, seat belts and pieces of leather.

Materials that can easily be RE:USED.

Brazil, BMW Group plant Araquari in Brazil

FOUR FEMALE BMW EMPLOYEES SAW THIS OPPORTUNITY AND FOUNDED UPCYCLE ELEMENT

Upcycling element

First, the materials are analyzed to check if they are in a condition to be reused. Then, they are taken to a group of seamstresses, providing the opportunity for promoting the financial empowerment of women with low income.

Women, BMW

In their hands, waste is transformed into purses, backpacks, cases and many other products. UPCYCLE ELEMENT is a social and environmental initiative from BMW Group Brazil.

RECYCLATES: EFFICIENT RECYCLING WITH SECONDARY MATERIALS

RECYCLATES: EFFICIENT RECYCLING WITH SECONDARY MATERIALS

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THE GREEN PLANT: SUSTAINABLE PRODUCTION IN LEIPZIG

THE GREEN PLANT: SUSTAINABLE PRODUCTION IN LEIPZIG

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MAKING THE MOST OF A SMALL FOOTPRINT: THE MINI VISION URBANAUT

MAKING THE MOST OF A SMALL FOOTPRINT: THE MINI VISION URBANAUT

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