Skip to main content
5 min reading time

A video series with people at BMW shaping the future

In the form of a four-part video series hosted by Nicki Shields, Inside Neue Klasse offers an exclusive look behind the scenes of one of the most progressive transformations in the history of BMW. Each episode highlights a key innovation of the Neue Klasse – from dynamic performance to intelligent interaction, from visionary sound to seamless design – and the people bringing these ideas to life.

2 September 2025

Episode 01

The Heart of Joy

With Torsten Müller, Chief Engineer BMW Dynamic Performance Control

Episode 1

With Torsten Müller, Chief Engineer BMW Dynamic Performance Control

What defines the unmistakable driving feel of a BMW? Nicki Shields speaks with Chief Engineer Torsten Müller to explore the Heart of Joy – the central computing unit that powers the driving experience in the Neue Klasse. From early ideas to dynamic test drives, they uncover how emotion becomes experience. The entertaining coordination challenge concludes the conversation.

„The Heart of Joy“ – Watch Episode 01 now on YouTube.
Episode 02

BMW Panoramic iDrive

With David Leister, BMW User Interface Designer

Episode 2

With David Leister, BMW User Interface Designer

An episode that reimagines the interior as a space of clarity and connection. Nicki Shields meets BMW User Interface Designer David Leister to discuss the new Panoramic iDrive – a sleek display concept that combines intuitive familiarity with advanced interaction, from gestures and voice to connected digital services. Together, they explore how the Neue Klasse sets new standards for simplicity and focus.

„BMW Panoramic iDrive“ – Watch Episode 02 on YouTube from 9 September 2025.
Episode 03

BMW HypersonX

With Renzo Vitale, Creative Director Sound BMW Group

Episode 3

With Renzo Vitale, Creative Director Sound BMW Group

What does the future of mobility sound like? For Renzo Vitale, it must be emotional, elegant and purposeful. In conversation with Nicki Shields, he introduces HypersonX – the innovative sound concept of the Neue Klasse. From the quietest nuances to the most powerful expressions, HypersonX creates resonance and a distinctive connection between human and vehicle in the electric age. A playful sound recognition game provides the finale.

„BMW HypersonX“ – Watch Episode 03 on YouTube from 16 September 2025.
Episode 04

Seamless Digital Design

With Daniel Fischer, Senior Creative Technologist and Marcel Ottmann, Head of User Interface Design Systems

Episode 4

With Daniel Fischer, Senior Creative Technologist and Marcel Ottmann, Head of User Interface Design Systems

Technology that understands you – even before you ask? In the final episode, Nicki Shields visits the IAA in Munich to explore how the Neue Klasse brings true intelligence to the vehicle. Together with Daniel Fischer and Marcel Ottmann, she discusses anticipatory interfaces, intuitive interaction, and why “seamless” is more than just a buzzword. A closing challenge brings to life how foresight and intelligent coordination work in perfect harmony.

„Seamless Digital Design“ – Watch Episode 04 on YouTube from 16 September 2025.
About your host

Nicki Shields

Nicki Shields

Where science meets speed. With a degree in Biological Sciences from the University of Bristol, Nicki Shields has channelled her passion for motorsport and fascination with technology into an international media career. She is widely recognised as the face of Formula E pit lane reporting for the BBC, and as a trusted voice on CNN programmes such as Supercharged and Saved by the Future. In every conversation, she brings technical insight together with an authentic, engaging presence.

Our tool for managing your consent to our use of cookies is temporarily offline.
For this reason, some functions that require your consent to the use of cookies may not be available.

Looking for the right experience?

It seems you're visiting us from USA. Would you like to switch to the US website for localized content, offers, and support?

Take me there