ReThinking Design. Episode 2.

Welcome home

Getting into the BMW iX is like coming home. It offers you the space to discover new and individual ways of spending time in your car.

22 April 2021

CO2 emissions 0 g/km (combined)
Fuel consumption 0 l/100 km (combined)
Power consumption < 21 kWh/100 km (combined)

The human factor

The BMW iX has been designed around the human factor. Its interior is far more than simply the inside of a car – it is a mobile space. It conveys a feeling of safety and confidence and achieves a new connection between the passengers and the car. 

Generous space, a top-class mix of materials, newly developed seats, and an extraordinarily large panoramic glass roof make for a luxurious lounge atmosphere for all five seats inside the BMW iX. The completely new architecture in the interior of the BMW iX allows a clear and uncomplicated functionality, which is totally geared to the needs and emotions of the driver and their passengers.

Sights set on the future

Sheer driving pleasure is in the genes of the BMW iX. The major focus of the interior is on the driver. The car benefits from its spacious, relaxing ambience and from new, fully digital displays and smart controls. Many elements are being seen for the first time in a BMW, like the hexagonal steering wheel and the BMW curved display, which is mounted on an invisible support, creating the illusion that it is freestanding in the cockpit. The BMW curved display forms part of the next-generation BMW operating system and clearly advertises the futuristic form of driving pleasure on offer.

The modern interior design focuses on the essential controls that our customers want and celebrates them as jewelry pieces with exclusive materials. In the BMW iX, technology is only visible when needed, creating a sense of purpose and a place for relaxation. It feels simple, lightweight, and complete.

There’s more to discover

Go to BMW i Ventures and discover more.