ReThinking Design. Episode 3.

A new era of driving experience

The next big step toward future mobility is humanizing technology. Discover how the BMW iX takes a leap forward by evolving from science and engineering to art and design.

15 July 2021

CO2 emissions 0 g/km (combined)
Fuel consumption 0 l/100 km (combined)
Power consumption < 21 kWh/100 km (combined)

BMW iDrive in the all-new BMW iX

The most emotional and comfortable driving experience BMW has ever created. With a consistently enhanced BMW iDrive, you can immerse yourself in a completely new interior experience that seamlessly extends your digital everyday life. High tech, intelligence, and luxury are combined with digital design in a unique way. Thanks to the typical BMW driver orientation, the driver is optimally supported by BMW’s driver-oriented design as well as the clear character, aesthetic control panels, and a simple, natural operation. The combination of innovative sensors and artificial intelligence creates a connection that leads to personalized and proactive dialogues between driver and vehicle – opening up new horizons for your driving experience.

"There is no user interface in the industry that can be operated as easily and safely as our new BMW iDrive.“

Frank Weber – Member of the Board of Management for BMW AG

There’s more to discover

Go to BMW i Ventures and discover more.