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A new era of driving experienceA new era of driving experience
ReThinking Design. Episode 3.

A new era of driving experience

The next big step toward future mobility is humanizing technology. Discover how the BMW iX takes a leap forward by evolving from science and engineering to art and design.

15 July 2021

CO2 emissions 0 g/km (combined)
Fuel consumption 0 l/100 km (combined)
Power consumption < 21 kWh/100 km (combined)

BMW iDrive in the all-new BMW iX

The most emotional and comfortable driving experience BMW has ever created. With a consistently enhanced BMW iDrive, you can immerse yourself in a completely new interior experience that seamlessly extends your digital everyday life. High tech, intelligence, and luxury are combined with digital design in a unique way. Thanks to the typical BMW driver orientation, the driver is optimally supported by BMW’s driver-oriented design as well as the clear character, aesthetic control panels, and a simple, natural operation. The combination of innovative sensors and artificial intelligence creates a connection that leads to personalized and proactive dialogues between driver and vehicle – opening up new horizons for your driving experience.

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"There is no user interface in the industry that can be operated as easily and safely as our new BMW iDrive.“

Frank Weber – Member of the Board of Management for BMW AG

There’s more to discoverThere’s more to discover

There’s more to discover

Go to BMW i Ventures and discover more.

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