The iX1 Metaverse Experience

Dream it possible

At what place in your mind do dreams become reality? Step into a fantastic sphere of imagination and experience the world premiere of the all-new BMW iX1.

IMAGINATION HAS NO LIMITS

Enter a world full of dreams: a portal to the iX1 metaverse emerging on the streets of Milan.

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Come into the virtual world and let your digital self explore the new iX1 inside three surreal dreams. Move around, discover wonders and create fantastic memories. 

Want to take something home? Let your avatar take selfies or keep an eye out for the exclusive BMW hoodie – only available in the iX1 metaverse.

DREAMS ARE REALITY WAITING TO HAPPEN