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The BMW Group at IAA Mobility 2021

Map of BMW Group's activities at the IAA Mobility 2021Map of BMW Group's activities at the IAA Mobility 2021
The IAA will be held for the first time in Munich from September 7 through 12. The BMW Group will be present at the IAA SUMMIT with its theme of “RE:IMAGINE TODAY” at the IAA OPEN SPACE and at the BMW Group sites.

IAA SUMMIT Messe München

Automobility meets professionals: The IAA SUMMIT’s dialog and networking platform for sustainable and forward-looking mobility. Experience customized content for IAA SUMMIT industry visitors: inspiring keynotes, surprising experiences and the complete electrified product portfolio from BMW and MINI. Find out more here

Opening hours:

September 7 through 12, 9:00 a.m. to 6:00 p.m.

Map of the IAA Mobility summit and the Open SpaceMap of the IAA Mobility summit and the Open Space

OPEN SPACE Max-Joseph-Platz

Automobility meets everybody: The BMW Group will be presenting itself with the BMW, MINI and BMW Motorrad brands on Max-Joseph-Platz square in front of the Bavarian State Opera as part of the IAA OPEN SPACE. Discover all the vision and concept vehicles and the BMW Group’s sustainability strategy with its interactive focus on the Circular Economy.

Opening hours: 

September 7, 2:00 p.m. to 8:00 p.m. 
September 8 through 12, 10:00 a.m. to 8:00 p.m.


The Blue Lane is an almost 12 km-long environmentally friendly lane, built as part of the IAA Mobility 2021 summit activities. It connects the BMW Group venues at the Open Space and Messe München. On the lane you can experience the BMW iX3 or the MINI Cooper SE behind the wheel or be comfortably shuttled in the BMW i3 Urban Suite. Book a test drive now

BMW WELT Olympiapark

Workshops, deep dives and activities for the whole family on the topics of sustainability, circular economy, electric and micromobility - as part of the IAA Mobility 2021, which is being held in Munich for the first time, BMW Welt is offering a diverse, inspiring program. Visitors to the trade fair, Munich residents and all interested parties can experience the mobility of tomorrow up close and personal in and around BMW Welt from September 6 to 12 and get active themselves. Find out more here

BMW MUSEUM Olympiapark

A new exhibition on sustainability is opening at the BMW Museum to coincide with the IAA. After the “BMW i—Visionary Mobility” exhibition, visitors can look forward to a varied course with around 30 stations on five levels in the new “RE:IMAGINE” temporary exhibition. Visitors can find out more about electric vehicles and how a systematically designed circular economy will achieve a reduction of CO2 emissions in production on an area of approximately 1,000 square meters. The exhibition will remain part of the museum for 17 months beyond the auto show.

MINI PAVILLON Lenbachplatz

The MINI Pavillon at Lenbachplatz square will offer daily changing highlights from the MINI brand world as part of IAA Mobility 2021 from September 9 through 12, 2021. From the fascinating Paul Smith exhibition to exciting panel talks with designers and start-ups through MINI mobility offerings for young and old—there really is something for every visitor. The MINI Pavillon team is looking forward to welcoming you at IAA Mobility 2021.

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Dive in for more highlights

Discover how the BMW Group is re:imagining the future of mobility at the 2021 IAA Mobility with new ideas about electrification, digitalization, circularity and more!

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