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Circular Design explained

The BMW i Vision Circular with Domagoj Dukec

How does BMW’s vision of circularity in action look and feel like? And why? Join Head of BMW Design, Domagoj Dukec, to find out.

What are the big ideas and the finer details to take away with us as we take a first look at the BMW i Vision Circular? And how does one best understand the complete shift to circular design, engineering, and production principles that lies behind it all?

Well, who better to show us than Head of BMW Design, Domagoj Dukec?

Join us as Domagoj Dukec takes us for an exclusive first look, revealing how circular design and the principles of RE:THINK, RE:DUCE, RE:USE and RE:CYCLE informed the look and feel of the BMW i Vision Circular. Learn first-hand how clever use of secondary materials, energy-efficient production processes, smart tech and an overall entirely new circular approach to car production came together to create a vision for the future of mobility.

And make sure to swing by the RE:BMW Circular Lab, too, for a further deep dive into the BMW Group’s vision of a circular and sustainable model for the future of mobility.

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Dive in for more highlights

Discover how the BMW Group is re:imagining the future of mobility at the 2021 IAA Mobility with new ideas about electrification, digitalization, circularity and more!

BMW i Vision CircularBMW i Vision Circular

BMW i Vision Circular

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