Discover more IAA Mobility 2021 highlights
Entire worlds built for virtual exploration, massive projection mapping shows and in-depth looks at how the future of mobility can be re-imagined: this year, the BMW Group thinks anew and questions the status quo in search of a better future.
As a special treat, BMW will also make a bid to re:imagine music. A one-off exclusive experience, RE:IMAGINE MUSIC is our invitation to all music lovers in town.
RE:IMAGINE MUSIC features a star line-up of both established and up-coming talent, coming together for an exclusive live event. The event takes place from September 9th to September 11th in an iconic location downtown Munich and is sure to set its mark on the city during the IAA summit.
Bilderbuch is a unique band in the German-speaking music landscape. Since their 2015 breakthrough with the album Schick Schock, the Viennese musicians have become known for their inimitable, expansive soundscapes and subtle, multi-layered lyrics. Drawing from the deepest roots of pop music, the quartet produces anthem after anthem for the present with uncanny intuition, creating a fusion of avant-garde and everyday life. From psychedelic to stadium rock, from groove to ballads, each new album generates its own soul landscape of sounds and lyrics. Everyday objects, problems and aspirations are transformed into pure poetry. Cool, politics, past and future go hand in hand. Bilderbuch sets modern lifestyles to music unlike almost any other band in Europe.
Hans Zimmer has scored more than 200 projects across all mediums, which, combined, have grossed more than 28 billion dollars at the worldwide box office. Zimmer has been honored with an Academy Award, two Golden Globes, three Grammys, an American Music Award, and a Tony Award. His work highlights include Gladiator, Rain Man, The Dark Knight trilogy, Inception, Thelma and Louise, The Last Samurai, 12 Years A Slave, Blade Runner 2049 (co-scored w/ Benjamin Wallfisch), Dunkirk, Lion King, Wonder Woman 1984, the James Bond film No Time to Die, Denis Villeneuve’s Dune, Top Gun: Maverick and many more. Zimmer has been a friend of the brand since the 2017 Road to Coachella collaboration, and in 2019 became the official composer for BMW IconicSounds electric, shaping the sound for future electric BMWs.
Zoe manages to tell her personal stories authentically and unembellished to strangers, winning them over with her sincerity. Her strong and empowering debut single “Control” confronts the emotional scars left by the condition she lives with: Rolando epilepsy. Since the release of “Girls Like Us,” her debut EP “Golden Wings” has been released with her first two singles and three extra songs. Since the EP was announced, the Hamburg-born woman has been announced as Apple Music’s Next Up Artist for April 2021 and has appeared twice on U.S. television—on Jimmy Kimmel Live and The Late Late Show with James Corden. The 19-year-old singer undoubtedly has a sense of humor, but behind that wide grin lies a relentless attention to her craft, as she demonstrates fully in the studio. On stage she gives everything and says about herself: “I am 100 percent myself, always, and I love to express my feelings through my voice. Music will always be my mouthpiece.”
Stay tuned for more updates and be sure to check back in right here on this page for fresh impressions from this exclusive act, right in the heart of Munich!