Circular Heroes designed by Milan-based Architect and Designer Patricia Urquiola. The Circular Heroes enable users to playfully familiarize themselves with the principles of Circular Design in a joyful, artful and meaningful way. Circular Design is an essential direction for the BMW Group Design Strategy: it is about rethinking everything we do. It is about circularity throughout the whole process and far beyond: new materials, new technologies, new processes and in general, new ideas.
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