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THE ART OF SHOWING TRUE GREATNESS.
A conversation about luxury, space and the first BMW X7 – with the head of top-class design at BMW Jacek Fröhlich and star architect Hadi Teherani.
Read the full interview with Hacek and Hadi below.
THE PURSUIT OF INSPIRATION.
Progressive, creative, inspiring: these are the qualities that we – as the BMW brand – have been committed to for over a century. Independent and forward-thinking figures have motivated and inspired us – the creative elite, whose creations and ideas have brought us unique moments and unexpected perspectives. Pioneers of our time and voices of the future, who inspire progress in technology and design. Make the existing obsolete and turn their vision into the new reality.