You opt for style and not for conventions and you love the unexpected? Why not show it? With a BMW that matches your preferences exactly. Accentuate your character in an exclusive way with BMW Individual – with an exciting paint finish, impressive full leather upholstery and high-quality details. Stand out from the crowd and create individual style accents on the exterior and in the interior of your vehicle. Add your very own unique touch to your vehicle with around 150 different paint finishes – from Macao Blue to Java Green, from Fire Orange to Frozen Black, from matt to metallic. All finishes inspire with their depth of colour, perfect brilliance and first-class quality. And should we not have your dream colour, your BMW dealership would be glad to check whether your individual colour requests can be realised.
BMW Individual paint finishes: a versatile expression of your personality.
Strong character, defined by top quality.
Accentuate your own character with true exclusivity: this is precisely what BMW Individual aspires to. Through a vehicle that matches your individual requirements exactly in terms of effect, colour, uncompromising quality and hand-crafted perfection. This is why a large number of paint finishes are created meticulously by hand, with each individual part being evaluated separately to ensure it satisfies the high quality criteria.
The exclusive BMW Individual world of colour.
Explore a selection of unique special paint finishes covering all model series that allow your vehicle to impressively stand out from the crowd.
BMW X3 M50 xDrive – BMW Individual Daytona Violet metallic.
BMW M3 Competition – BMW Individual Mint Green solid.
BMW M4 Competition Coupé – BMW Individual Dakar Yellow II solid.
BMW M2 CS – BMW Individual Velvet Blue metallic.
BMW XM Label – BMW Individual Frozen Tanzanite Blue II metallic.
Make a stylish statement: give your BMW 7 Series a distinctive presence with exclusive two-tone paintwork. Select the colour of your choice for the lower half of the body and combine it with an impactful contrasting colour for the upper section of the vehicle. The precisely positioned Coach Line acts like an intricate signature separating the two colour sections from each other. It is meticulous craftsmanship that gives this paintwork its special quality: careful masking and manual polishing that combine to produce a perfect seamless finish.
Gleaming prospects for a powerful performance. Metallic paint finishes from BMW Individual perfectly showcase the distinctive contours of your BMW by refracting the light, and especially so in the sun. You can also marvel at the unique shimmering effects created by the changing incident light in combination with the spectacular deep shine. Numerous expressive colours give your BMW that certain something – in keeping with your own personal style.
Make your BMW even more eye-catching: with matt paint finishes from BMW Individual. They emphasise the athletic and powerful design language of your vehicle with authority while at the same time giving it an ultra-modern look. And the best part of all: matt paint finishes showcase the thrilling interplay between precisely sculpted surfaces in nearly all lighting conditions – and, in doing so, create maximum expression in every detail.
BMW Individual upholsteries: outstanding inner values.
Express your individual style with immaculate BMW Individual upholstery, thus turning the interior of your BMW into an exclusive and equally personal statement. And the best part of all, BMW Individual offers you an impressively wide choice of materials, colours and combinations. From particularly sporty, elegant and luxurious, to monochrome or bicolour, with subtle contrasting seams or characterful contrast stitching. This lets you design your BMW to your own specifications, right down to the finest detail.
Unique design meets supreme comfort and exclusive quality.
Experience the inimitable, uncompromising perfection that makes the BMW Individual upholstery options an expressive statement and an overall work of art for all the senses.
BMW Individual M full-leather trim 'Merino' fine-grain Fjord Blue/Black.
BMW Individual M full-leather trim 'Merino' fine-grain Ivory White.
BMW Individual M full-leather trim 'Merino' fine-grain Tratufo.
BMW Individual full-leather trim 'Merino' fine-grain Fjord Blue/Black.
BMW Individual leather 'Merino' / wool/Cashmere combination with exclusive contents Smoke White/Light Grey.
Stylish fine-grain ‘Merino’ leather.
The high quality of BMW Individual 'Merino' Fine-Grain Leather begins with the selection of materials. Only premium natural material finds its way into further processing here. The particularly gentle process of drum pigmentation dyeing colors the leather not just superficially, but completely in a process lasting many hours. This ensures the leather remains soft, supple, and breathable.
Precious cashmere.
Pure comfort exclusively in the BMW 7 Series with precious BMW Individual Merino Leather/Wool-cashmere combination. It not only fascinates with its extremely soft texture, but is also ideal for use in the interior of your BMW thanks to its durability and long-lasting properties.
BMW Individual interior trims.
Make a very exclusive, sporty or sophisticated statement in the interior of your BMW with impressive BMW Individual interior trims. Choose from the wide range of finishes to suit your individual taste and match the character of your vehicle. They are all made from the finest materials, are perfectly crafted and will impress you with their outstanding finish.
Design your Model with BMW Individual paint finishes now.
With the BMW Individual Visualizer, you make an exact picture of what the BMW that you have imagined will look like. Choose your individual paint finish or inspire yourself – BMW Individual makes it possible.
More than 25 years of dedication to exclusive editions and special models.
The more than 25-year history of BMW Individual has a wealth of highlights. In Garching near Munich, the home of BMW Individual Manufaktur, numerous internationally unique editions and special models have been created during the last quarter-century. Fully in keeping with the motto: Inspiration is everywhere, the limit is your imagination!
BMW Individual 750iLA L7 Karl Lagerfeld.
BMW Individual 7 Series Composition inspired by Steinway & Sons.
BMW Individual 760Li Sterling inspired by ROBBE & BERKING.
BMW Individual M760Li inspired by Nautor’s Swan.
BMW Individual M850i NIGHT SKY.
BMW M2 Edition designed by Futura 2000.
BMW M4 Competition x Kith.
BMW M4 Competition Edition 50 Years of BMW M.
BMW i4 M50 KITH.
The range of BMW M Performance Parts.
A maximum amount of sporty individuality: the products from BMW M Performance Parts are derived from motorsports without exception and offer you uncompromising quality, a special aesthetic and dynamics in perfection. They allow you to add genuine motor racing character to your BMW.
BMW luxury car segment.
Experience exclusive models in perfection – with progressive design, expressive performance and agile driving dynamics in a sporty and elegant ambience. Discover the BMW luxury car segment.