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OWN IT.
Explore the design and driving dynamics of the BMW 1 Series.
DESIGN.
Progressive sportiness – from the front with large air inlets via the flowing silhouette through to the shoulder line with reinterpreted Hofmeister kink: the exterior of the BMW 1 Series embodies dynamics and sheer driving pleasure with every detail and every precise line.
INTERIOR.
Everything for your driving pleasure: high-quality materials, ergonomically optimised features and pioneering technologies. Besides a high level of functionality, the interior of the BMW 1 Series impresses with its premium character combined with an open and spacious character.
BMW 1 SERIES 128ti.
Sporty, distinctive, nonconformist: the BMW 1 Series 128ti combines agile driving dynamics and powerful performance for maximum driving pleasure. Red design highlights on the exterior and interior lend it an unmistakable appearance and a sporty charisma.
BMW INTELLIGENT
PERSONAL
ASSISTANT.
BMW INTELLIGENT PERSONAL ASSISTANT.
Smart assistant on board: the BMW Intelligent Personal Assistant in the BMW 1 Series is at your side while you are on the move, adding extra convenience to your journey. Shortly after you enter, your assistant welcomes you on the Control Display. Activated by the voice command “Hey BMW”, the intelligent voice assistant supports you with all your wishes and questions concerning the vehicle and helps you to make even better use of your BMW. It provides information on the car, controls central functions such as light and temperature or helps you to combat fatigue and reduce stress.
HEY BMW, I’M COLD.
CLIMATE CONTROL VIA VOICE COMMAND.
“Hey BMW, I’m cold” – This short voice command is all it takes for the BMW Intelligent Personal Assistant to instantly raise the temperature in the interior of your BMW 1 Series. Depending on your preferences, you can also ask it to activate the air conditioning, switch the Ambient light to green, set the ventilation to level 2 or perhaps raise the temperature in the footwell.
CARING CAR.
CARING CAR.
Arrive with fresh energy? Relax when stressed? No problem with Caring Car. When you say, ”Hey, BMW. I’m tired,” or ”Hey, BMW. I’m feeling stressed,” your BMW Intelligent Personal Assistant will launch the Caring Car Vitalize or Caring Car Relax programme. Both stimulate your senses by coordinating the interplay of various interior functions.
THRILL SEEKER.
The sporty exterior and interior design of the new BMW 1 Series.
Authority that is instantly recognisable: the design of the BMW 1 Series leaves a powerful impression both inside and outside. Starting with the dynamic front with its large double kidney grille and broad front apron. Clearly defined contours run parallel to the flowing roof line through to the distinctive rear. The premium character of the BMW 1 Series continues into the interior. Here passengers can enjoy a generously proportioned and open atmosphere of well-being. The cockpit impresses with ergonomically optimised equipment features and its systematically implemented driver-orientation.
STRIKING FRONT.
Strikingly shaped LED headlights, an eye-catching double kidney grille in mesh design and the expressive front apron with large air inlets define the dynamic front of the BMW 1 Series.
MODERN SILHOUETTE.
The long wheelbase, flowing roof line and muscular wheel arches of the the BMW 1 Series are a testament to its youthful and agile character. The reinterpreted Hofmeister kink sets another distinctive accent.
ATHLETIC REAR.
In combination with the prominent shoulder line and the distinctively shaped rear apron, the broad stance of the 1 Series BMW forms an authoritative and unmistakably dynamic tail.
DRIVER-ORIENTED COCKPIT.
The attractive interior of the BMW 1 Series offers a convincing combination of a sporty and modern ambience and generous spaciousness. Among the optical highlights are the illuminated interior trim finishers along with the freely programmable large display combination of the BMW Live Cockpit Professional.
ATHLETIC M SPORT SEATS.
The ergonomically shaped M Sport seats with integrated headrest not only look good, they also offer perfect support and optimum seating comfort for dynamic driving.
STRIKING DETAIL.
The progressive design of the BMW 1 Series provides a fresh interpretation of the Hofmeister kink and visually extends into the body – this gives the athletic shoulder line an additional design feature with high recognition value.
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AUTHORITIVE IN EVERY SITUATION.
M SPORT SUSPENSION.
M SPORT SUSPENSION.
M Sport suspension lowers the vehicle by approximately ten millimetres. It also features shorter suspension springs and tighter damper settings, as well as harder stabilisers. Combined together, they result in an even more direct suspension design, which enables a distinctly sporty driving style.
M SPORT STEERING.
M SPORT STEERING.
The M Sports steering with Servotronic creates a direct and agile steering response and reduces steering effort. Your vehicle can be steered more precisely and it offers noticeably optimized handling characteristics, especially during dynamic driving in tight bends or sudden swerves. The M Sports steering functions over the entire steering angle with a direct, linear ratio. Servotronic offers variable and always optimal steering power support.
TRACTION AND DRIVING STABILITY.
TRACTION AND DRIVING STABILITY.
Drive train components perfect tuned to one another ensure optimum stability and control in the BMW 1 Series. The intelligent BMW xDrive all-wheel drive system distributes the propulsive force smoothly and variable to the front and rear wheels. The interaction with the mechanical differential of the 8-speed Steptronic Sport transmission results in a significant bonus in traction, driving dynamics and driving safety. ARB technology (actuator contiguous wheel slip limitation) fitted as standard has a further stabilising function. In close coordination with the Dynamic Stability Control, it significantly reduces the power understeer usually experienced with front-wheel-drive vehicles.
8-SPEED STEPTRONIC SPORT TRANSMISSION.
8-SPEED STEPTRONIC SPORT TRANSMISSION.
Whether shifted manually or controlled automatically, the 8-speed Steptronic Sport transmission in the BMW 1 Series permits fast and sports-style gear changes with permanently high efficiency. When driving highly dynamically in the upper range of revs, the driver is supported by the newly developed shift lights in the instrument cluster or in the Head-Up Display. If the automatic mode is activated, gear selection and shift points adapt to the individual driving style. The SPORT mode is systematically designed for performance and powerful acceleration, while the engine is always maintained in a high range of revs where plenty of output is available.