The My Modes are aligned with all other content in the overall system. This means customers get a real sense of their chosen My Mode at every moment in the car.
User Interface Designer at BMW
Two new My Modes, two new worlds
My Mode Relax is inspired by nature. Different by day and night. A bright dune landscape by day – a starry sky in the Milky Way by night.
My Mode Expressive is inspired by the colours of a city at night. A combination of yellow and blue tones literally charge the cockpit and displays with energy.