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BMW Vision Neue Klasse: experience the future now

– World premiere for the latest BMW vision vehicle, the BMW Vision Neue Klasse. With this vehicle, BMW is focusing on the topics of the future and showing how they will look in practice. BMW CEO Oliver Zipse sees three fields of action as dominating the mobility of tomorrow: electrification, digitalization and circularity. BMW brings these together in the BMW Vision Neue Klasse. In doing so, it assumes a pioneering role in design, operating concept, efficiency and sustainability.

28 August 2023

The Neue Klasse means nothing less than the future of the BMW brand.
Oliver Zipse

CEO BMW Group

Find out everything about the BMW Vision Neue Klasse here

Departure into a new era of individual mobilityDeparture into a new era of individual mobility

Departure into a new era of individual mobility

With the Neue Klasse, BMW is showing how driving pleasure will be interpreted in the future. Always, and now more than ever, with people at the center. Here, you will discover where the Neue Klasse comes from and which concept and vision vehicles paved the way for it.

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Our journey starts

Visions of new concepts for mobility

Meet Dee
Portrait of our digital vision
Portrait of our digital vision Portrait of our digital vision
Video: Introducing Dee
Watch Dee in action
Watch Dee in action Watch Dee in action
Imagine …
Driving tomorrow today 
Driving tomorrow today Driving tomorrow today 
What is progress without vision?
The BMW i Vision Circular with Domagoj Dukec
The BMW i Vision Circular with Domagoj DukecThe BMW i Vision Circular with Domagoj Dukec
Hidden gems
The BMW concept cars you need to know
The BMW concept cars you need to knowThe BMW concept cars you need to know
The BMW Neue Klasse
Trailblazing a bright future for BMW
Trailblazing a bright future for BMWTrailblazing a bright future for BMW

The Neue Klasse from BMW

As the BMW Vision Neue Klasse is unveiled, we explore five key questions.
BMW Vision Neue Klasse
A new perspective on mobility
A new perspective on mobility A new perspective on mobility
BMW Vision Neue Klasse
A new view of the world
A new view of the worldA new view of the world
BMW Vision Neue Klasse
A new feeling of driving and owning a car
A new feeling of driving and owning a carA new feeling of driving and owning a car
BMW Vision Neue Klasse
A new way to move body, heart and mind
A new way to move body, heart and mindA new way to move body, heart and mind
BMW Vision Neue Klasse
A new clarity
A new clarity A new clarity

BMW Vision Neue Klasse – A virtual exploration

The BMW Vision Neue Klasse is a new perspective on the future of individual mobility. By scanning the two QR codes with your smartphone, you can already take part in it today and virtually explore both the exterior and interior of this vision vehicle, no matter from where, no matter when.

(Instagram or Facebook app required)

➜ Click here for the Exterior Experience

➜ Click here for the Interior Experience

BMW VISION NEUE KLASSEBMW VISION NEUE KLASSE

BMW VISION NEUE KLASSE

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FREUDE.FOREVER No. 2FREUDE.FOREVER No. 2

FREUDE.FOREVER No. 2

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