More than ever, the new iDrive with BMW Operating System 8 gives you an emotional connection to the vehicle. Here are just two examples…
We will make our vehicles easier to operate, more personal with My Modes and the digital experience will be immersive and emotional.
Senior Vice President BMW Group Design
Digital technology that consistently has people in mind is no longer complex and incomprehensible. It is simple, seamless and personal. It connects, develops, enters into relationships. And it creates emotional moments that open up whole new ways to experience a BMW.