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FREUDE.FOREVER – a new magazine presented by BMWFREUDE.FOREVER – a new magazine presented by BMW

FREUDE.FOREVER – a new magazine presented by BMW

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The biggest promise of our time is the combination of social responsibility, ecology, and economy through progressive and courageous ideas. FREUDE.FOREVER is a new magazine presented by BMW emitting the unwavering confidence that this promise will not remain an unfulfilled vision.

21 September 2022


FREUDE.FOREVER is a symbol of innovation and creativity, breaking new ground in the world of storytelling, always looking for new ideas and eager to learn from the best. The people behind the stories love progress and find solutions for both the big and small challenges of our time. They roll up their sleeves to improve the world we live in and take responsibility for it, leaving readers inspired and motivated to seek out a better future.

We find ourselves at a point, where innovation is the driving force behind real, positive change - a time where bright ideas and the people behind them take center stage. FREUDE.FOREVER reflects this.
David Barnwell

Editor in Chief

The way stories are told in this magazine is different. The human senses have been taken as a guideline to structure content ideas. The real power behind innovation lies in its ability to touch us all differently. Just what inspires us, and to what extent, depends heavily on our personality and affects us on a deep sensory level. It is something we all share, regardless of who or where we are.



132 ad-free pages, presented by BMW, published as a high-quality coffee-table magazine in English and German.

Welcome to FREUDE.FOREVER No.1


In this issue you will get a closer look at how the notion of value and the things we treasure are changing around us, thanks to ingenious ideas and the bravery to see them through. An opportunity to discover how we can become aware of our possibilities, appreciate what cannot be taken for granted and recognize our senses as a gateway to experiencing real innovation. All in the hope that in the future, more and more people will be able to experience this too, and draw inspiration from these stories.

FREUDE.FOREVER is made to be and feel special, from page to page, story to story, issue to issue. And maybe this magazine will also find a special place in your collection.

Author: Tassilo Hager; Art: Lucas Lemuth; Animations: Lucas Lemuth, Lars Reiners

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